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Aspects of Community Participation in the Management of Dayun Tourism Village Nur Arini Yulia; Riau Nurita; Ahmad Nawawi
Jurnal Sosial Sains dan Komunikasi Vol. 3 No. 01 (2024): Jurnal Sosial Sains dan Komunikasi (Ju-SoSak), December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-sosak.v3i01.651

Community Participation Aspects in the Management of Dayun Tourism Village in the Organization of Economic Aspects, the following institutions related to the economic aspect are Bumkam, UMKM, Agricultural Groups, and Livestock Groups. This institution is a local economic development in Dayun Tourism Village. This institution not only functions as a facilitator in the management of resources and distribution of economic benefits, institutions in this aspect support the development of community businesses, expand employment opportunities, Forms of institutional participation in the economic aspect in Dayun Tourism Village in supporting tourism activities such as selling educational tour packages for tourists who buy tour packages provided by related institutions, providing tour guide services, managing the main artificial tourist attractions, namely Embung Terpadu, and selling regional souvenirs such as culinary products from watermelon and woven products, and batik to tourists. which can increase the attractiveness of tourist villages in a sustainable manner. in the aspect of cultural sustainability related to the LAMR Institution (Riau Malay Customary Institution), Bapekam, Sanggar Tari Sunting Melayang, and Cultural Heritage in the Perkumpulan Cucu Cicit Makam Tuk Antan Berdarah Putih group). In this institution, it is very crucial in maintaining the values of local traditions and cultural heritage to remain alive and relevant amidst the changing times, through solid collaboration between institutions, strengthening the role of the community such as involving the local community in providing performances to visitors and tourists in the form of tourist attractions such as the olang-olang dance, silat pangean, Pilgrimage to the Tomb of Tuk Antan Berdarah Putih Khalifa Kholil and participating in traditional events such as traditional wedding ceremonies that are carried out in everyday life. The role of the community in Dayun Tourism Village in organizations in the related creativity aspect is Pokdarwis (Tourism Awareness Group), MPA (Fire Care Community), PKK (Family Empowerment and Welfare) and Permata Waste Bank. The form of institutional participation in creativity to support tourism activities is in the form of increasing or creating tourist attractions in the eyes of tourists visiting Dayun Tourism Village, providing services in any form to provide comfort for visitors, and providing support for all tourism activities in Dayun Tourism Village.

JOB DESCRIPTION (JOBDESC) TOUR LEADER DALAM PENANGANAN PERJALANAN WISATA DI TRAVEL AGENT MYTRIP INDONESIA ENDRIFI Elsa Putri; Nur Arini Yulia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study discusses the job description of Tour Leaders in managing travel activities at Mytrip Indonesia Endrifi Batam Travel Agent. The background of this research is based on tourist complaints regarding Tour Leader services, such as delayed information, lack of friendliness, and insufficient responsiveness to tourists’ needs. The purpose of this study is to identify and analyze the job description of Tour Leaders at each stage of the travel process, including pre-tour (before the trip), on-tour (during the trip), and post-tour (after the trip). This study uses a descriptive qualitative method with data collection techniques including observation, interviews, and documentation involving managers, staff, Tour Leaders, and tourists. The results indicate that the job description of Tour Leaders plays a crucial role in ensuring smooth travel experiences. At the pre-tour stage, Tour Leaders prepare travel documents and necessary arrangements; during the on-tour stage, they coordinate the itinerary, maintain comfort, and resolve issues that arise; and at the post-tour stage, they prepare reports and conduct evaluations. The conclusion emphasizes that the job description of Tour Leaders greatly affects tourist satisfaction and the company’s image, highlighting the need for improved communication skills, excellent service, and conflict management. Keywords: Tour Leader, Job Description, Travel Management, Tourist Satisfaction, Mytrip Indonesia.

TANGGAPAN AUDIENS TERHADAP PROMOSI DIGITAL DI OBJEK WISATA DANAU TAJWID DI KECAMATAN LANGGAM MELALUI MEDIA SOSIAL. Matasyah Asrokh; Nur Arini Yulia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to analyze audience responses to digital promotions through social media managed by the Tajwid Lake tourist attraction, based on visitor responses. It also provides an overview of the AIDA indicators used to measure audience responses to digital promotions through social media at the Tajwid Lake tourist attraction. The background of this study is based on the importance of utilizing social media as a means of tourism promotion in attracting attention, interest, and desire, ultimately leading to tourists' actions to visit the Tajwid Lake tourist attraction. The method used was descriptive quantitative, using simple random sampling, and a sample size of 100 respondents. Data collection was conducted through direct observation of social media used by the management for digital promotion, questionnaire distribution, and documentation. The data were then analyzed using descriptive statistics. The results showed that digital promotion at the Tajwid Lake tourist attraction was effective. Of the four indicators—Attention, Interest, Desire, and Action (AIDA), Attention was the indicator that received the most positive audience response. Therefore, it can be concluded that the digital promotion implemented was able to attract audiences, but further efforts are needed to encourage them to take concrete action in the form of a decision to visit. Keywords: Response, Digital Promotion, Tajwid Lake, Social Media.

POTENSI OBJEK WISATA BUKIT SULIGI HILL DALAM MENDUKUNG KEGIATAN HIKING DI DESA ALIANTAN KABUPATEN ROKAN HULU Febri Ariani; Nur Arini Yulia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to analyze the potential of Bukit Suligi Hill Tourism Object in supporting hiking activities in Aliantan Village, Rokan Hulu Regency. Hiking is a form of nature-based tourism that utilizes natural environmental conditions as its main attraction; therefore, it requires an area that remains natural, safe hiking trails, and adequate supporting facilities. This study employs a qualitative research method with data collection techniques including field observation, interviews, and documentation. The informants in this study consist of tourism site managers, local community members, and visitors to Bukit Suligi Hill.The results of the study indicate that Bukit Suligi Hill has considerable potential to be developed as a hiking tourism destination. The natural environment of the area remains relatively well preserved, although several parts have been utilized as community plantation areas. Bukit Suligi Hill offers hiking trails with varying levels of difficulty, making them suitable for both beginner and experienced hikers. In addition, the diversity of flora and fauna, including various types of natural vegetation and wildlife, serves as a distinctive attraction that enhances recreational and educational hiking experiences.However, the supporting facilities at Bukit Suligi Hill are still limited. The existing facilities include a parking area, toilets, resting areas, clean water facilities, and a camping area, while essential facilities such as an information center and gathering area are not yet available. Therefore, further development and improved management are required to maximize the potential of Bukit Suligi Hill as a safe, comfortable, and sustainable hiking tourism destination. Keywords: Hiking, Tourism Potential, Bukit Suligi Hill

PELAKSANAAN PROMOSI PAKET WISATA UMROH DI PT. ILA SAFINATIN NAJAH KOTA PEKANBARU Elsa Indriani Putri; Nur Arini Yulia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the types and implementation of Umrah tour package promotions at PT. Ila Safinatin Najah in Pekanbaru City. PT. Ila Safinatin Najah is an Umrah travel agency in Pekanbaru that offers various Umrah tour packages, including regular Umrah packages, Private/VVIP Umrah packages, Najah Umrah packages, Ramadhan Umrah packages, and Plus Umrah packages. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of this study indicate that the company implements five types of promotion mix, namely advertising, sales promotion, personal selling, public relations, and direct marketing. Among these promotion tools, non-print media—especially social media such as WhatsApp, Instagram, and Facebook—are the most frequently used because they reach prospective pilgrims widely and quickly. In addition, personal selling through face-to-face communication and chat communication also becomes an important strategy in building trust with potential pilgrims Key word: types of promotion, promotion implementation, Umrah tour packages, PT. Ila Safinatin Najah

IMPLEMENTASI COMMUNITY BASED TOURISM DALAM MENGELOLA OBJEK WISATA GURUN TELAGA BIRU, KABUPATEN BINTAN, KEPULAUAN RIAU Aizah Fitri; Nur Arini Yulia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to identify the implementation of the Community Based Tourism (CBT) approach and the obstacles encountered in managing the Gurun Telaga Biru tourist attraction. This research employs a qualitative method with data collection techniques including observation, interviews, and documentation. The results indicate that the implementation of CBT involves the participation of local communities in the utilization of natural resources, community organization, and tourism management. The obstacles identified include unclear land ownership status in the tourism area, limited human resources, uneven management of tourism activities, and the influence of natural and weather conditions. Based on these findings, it is recommended to strengthen coordination with relevant institutions that have authority and understanding regarding land status, enhance community capacity through training and assistance, organize tourism activities and business locations in a more coordinated manner, and strengthen cooperation among managers, communities, and related stakeholders to support the sustainability of community based tourism management. Keywords: community based tourism, community, tourist attraction, Gurun Telaga Biru

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