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Juarsa, Doris
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Computer Science & IT Economics, Econometrics & Finance

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Journal : Bulletin of Computer Science Research

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Analisis Sentimen Publik terhadap ‘Save Raja Ampat’ di Media Sosial Menggunakan Model IndoBERT Eko Putro, Dimas; Juarsa, Doris; Putra Hermana, BP; Bagastian, Bagastian; Sulistiani, Heni
Bulletin of Computer Science Research Vol. 5 No. 5 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bulletincsr.v5i5.621

Abstract

The "Save Raja Ampat" campaign has emerged as a significant environmental issue that has garnered widespread public attention on social media platforms, particularly TikTok and YouTube. Videos tagged with #SaveRajaAmpat have sparked various public responses, ranging from full support to criticism of natural resource exploitation. This phenomenon highlights the importance of understanding public sentiment as an indicator of the campaign's effectiveness. This study aims to analyze public sentiment toward the campaign using a language modeling approach based on artificial intelligence, namely IndoBERT. The data were obtained from user comments on TikTok videos promoting the “Save Raja Ampat” campaign, totaling 10,000 comments. The analysis process involved several stages, including data preprocessing, sentiment labeling (positive, negative, neutral), and the training and evaluation of the IndoBERT model. Preliminary results indicate that the majority of public sentiment toward the campaign is positive, with the model achieving an accuracy rate of 71% in sentiment classification. This study contributes to understanding public perception of environmental issues and demonstrates the effectiveness of using the IndoBERT model in the context of social media.
Co-Authors ., Bagastian Bagastian, Bagastian Eko Putro, Dimas Fudholi, Muhammad Fahmi Heni Sulistiani Hermana, BP Putra Putra Hermana, BP Ryan Randy Suryono