<![CDATA[The "Save Raja Ampat" campaign has emerged as a significant environmental issue that has garnered widespread public attention on social media platforms, particularly TikTok and YouTube. Videos tagged with #SaveRajaAmpat have sparked various public responses, ranging from full support to criticism of natural resource exploitation. This phenomenon highlights the importance of understanding public sentiment as an indicator of the campaign's effectiveness. This study aims to analyze public sentiment toward the campaign using a language modeling approach based on artificial intelligence, namely IndoBERT. The data were obtained from user comments on TikTok videos promoting the “Save Raja Ampat” campaign, totaling 10,000 comments. The analysis process involved several stages, including data preprocessing, sentiment labeling (positive, negative, neutral), and the training and evaluation of the IndoBERT model. Preliminary results indicate that the majority of public sentiment toward the campaign is positive, with the model achieving an accuracy rate of 71% in sentiment classification. This study contributes to understanding public perception of environmental issues and demonstrates the effectiveness of using the IndoBERT model in the context of social media.]]>
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