Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)
Al Rahma, Nabillah Zakia
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

 1 
Faktor-Faktor Yang Mempengaruhi Minat Generasi Z Terhadap Niat Menggunakan Pinjaman Online Al Rahma, Nabillah Zakia; Wibowo, Purwo Adi
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6665

Abstract

This research aims to analyze the influence of perceived ease of use, perceived usefulness, and social influence on the behavioral intention of Generation Z in Jepara Regency in using online loan services. The population in this study was all Generation Z in Jepara Regency, with a sample size of 100 respondents obtained through random sampling techniques using the Slovin formula. Primary data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The research results show that perceived ease of use has a significant effect on Generation Z's behavioral intention in using online loan services with a P value of 0.008. This indicates that the easier a technology is to use, the higher the user's interest in adopting it. Apart from that, perceived usefulness was also proven to have a significant influence with a P value of 0.000, which means that individuals are more likely to use online loan services if they feel clear benefits from using them. On the other hand, social influence has no effect on behavioral intention, as evidenced by the P value of 0.404, which shows that Generation Z's decision to use online loan services is more influenced by individual factors than social pressure.
Co-Authors Purwo Adi Wibowo