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All Journal Jurnal Kewirausahaan dan Inovasi IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH)
Ijum Setiawan
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Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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The Characteristics of the Sundanese Language ''Aing Tangerang'': Diversity and Loss of Cultural Identity Ijum Setiawan
IRDH International Journal of Social Sciences & Humanities Vol. 2 No. 1 (2025): February
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

In recent decades, a worrying phenomenon has occurred is the declining using of the Sundanese language among the younger generation. This research focussed on various social, cultural, and psychological aspects that affect the use of Sundanese in Tangerang, with the aim of providing insights that can help communities, governments, and educational institutions in formulating more effective conservation strategies. This study used a qualitative approach with in-depth interview methods and participatory observation. The results showed that the use of Sundanese in Tangerang continues to live in certain families and communities, although not as much as in the past. People in Tangerang still maintain this language in their daily conversations, although it is starting to be rarely found in public spaces. One of the characteristics of the Sundanese language that still survives in Tangerang is the expression "aing Tangerang" . ‘’Aing Tangerang" not only reflects pride in personal identity, but also becomes a symbol of a community that is deeply rooted in local history and culture. Some of the factors that caused the decline in the use of Sundanese in Tangerang include Globalization and Modernization, Social Displacement and Urbanization, and also The Influence of Technology and Social Media. The Impact of the Loss of Sundanese Language on Cultural Identity are Erosion of Cultural Identityand The Young Generation Alienated from Cultural Roots. To preserve the Sundanese language in Tangerang, several conservation efforts can be made Sundanese Language Teaching in Schools, Increasing Public Awareness, and Utilization of Social Media and Technology
Inovasi Entrepreneurship Lembaga Bantuan Hukum (LBH) untuk Pencegahan Tindak Pidana Anak di SMA Al Islah Kecamatan Sukadiri Ijum Setiawan; Muflih Adi Laksono
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.23

Abstract

Purpose – This study aims to design and evaluate the Legal Aid Institute (LBH) preventive model at SMA Al-Islah, Sukadiri District, Tangerang Regency, by integrating legal literacy, restorative justice, and social entrepreneurship activities to prevent juvenile crime. Design/Methodology/Approach – This study employs a qualitative descriptive method with students as the main research focus. Data were analyzed using SWOT analysis to evaluate the implementation and development of the LBH entrepreneurship-based preventive model in the school environment. Findings – . The results show that LBH can expand its role from reactive legal assistance to proactive prevention through legal literacy programs and entrepreneurship activities that encourage discipline, responsibility, and social awareness among students. The study identifies nine implementation strategies for the LBH Entrepreneurship Innovation model, including optimizing human resources and volunteers, strengthening partnerships, improving branding and publications, developing internal management systems, diversifying funding sources, conducting regular evaluations, innovating digital advocacy services, improving public education programs, addressing current issues, strengthening legal standing, expanding support networks, and maintaining advocacy ethics.   Originality/Value: This research provides a unique contribution by positioning the Legal Aid Institute not only as a provider of legal assistance but also as a proactive preventive actor through an entrepreneurship-based model. The integration of legal literacy, restorative justice, and social entrepreneurship in a school setting offers a novel framework that can enhance students’ character building and serve as a replicable model for juvenile crime prevention in other educational institutions.
Co-Authors Muflih Adi Laksono