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All Journal Daengku: Journal of Humanities and Social Sciences Innovation
Amanda, Ferdita
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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The effect of investment knowledge, eco-friendly lifestyle, and interest rates on investment interest among millennials and gen Z Amanda, Ferdita; Suhardi; Akbar, Jufrisani; Adriana, Nana
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3760

Abstract

This study aims to analyze the influence of investment knowledge, environmentally friendly lifestyles, and interest rates on investment interest among Generation Z. The study results show that investment knowledge significantly impacts investment interest, where higher financial literacy encourages more rational and informed investment decisions. An environmentally friendly lifestyle also contributes to increasing investment interest, although its influence is not as strong as financial literacy. Interest rates are proven to affect investment decisions, but their contribution is smaller compared to other factors. These findings indicate that a combination of good financial literacy and awareness of sustainable investment can enhance Generation Z's participation in the investment world. Therefore, financial education and the promotion of sustainability-based investment need to be improved to encourage wiser and more responsible investment decisions.
Co-Authors Akbar, Jufrisani Nana Adriana Suhardi Suhardi