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All Journal Mimbar Ilmu Journal of Studies in Academic, Humanities, Research, and Innovation
Sophia Tri Setyawati
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Religion Chemistry Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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Social Media Based Marketing Model to Improve School Reputation Ambarwati, Naumi; Bambang Ismanto; Sophia Tri Setyawati
Mimbar Ilmu Vol. 28 No. 3 (2023): December
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/mi.v28i3.71140

Abstract

The non-optimal implementation of school promotions, as well as the lack of interactive social media-based school marketing models and guidelines, have an impact on the school's poor reputation. This research aims to develop an interactive social media-based marketing model to improve the school's reputation. This type of research is development research using mixed methods. The development model used is Borg and Gall. Product validation was carried out by 2 IT experts and two management experts. The product trial subjects are teachers, employees, students and parents. Data collection methods include interviews, document studies, questionnaires, observations and focus group discussions. Data collection instrument with questionnaire sheet. Data analysis techniques use qualitative and quantitative descriptive analysis. Process the model effectiveness trial data using the T-test on SPSS 21. The results of the research are the development of a marketing model with IT expert validation of 78% in the very feasible category. Assessment from management experts 90% is a very worthy category. The results of trials on research subjects regarding the model and guidelines for its use averaged 92% in the very feasible category. The product effectiveness test stated that treatment influenced the results in the experimental group. It was concluded that the social media-based marketing model and marketing guidebook "MAS SOLMED" and its guidelines could be used to improve the school's reputation. The implication of this research is that the development of a social media-based marketing model and marketing guidebook "MAS SOLMED" along with the guidelines that have been developed can be used to maintain and improve the school's reputation.
Evaluation Of The Use Of Artificial Intelligence For Optimizing Internship Reports At SMK Karmel Novianti Hutasoit; Sophia Tri Setyawati; Wasitohadi
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 1 No. 2 (2024): December 2024
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v1i2.142

Abstract

This study aims to explore the application of Artificial Intelligence (AI) technology in the preparation of internship reports at SMK Karmel and analyze its impact on efficiency, quality, and the development of students' skills. In this research, AI is used to assist students in composing reports by providing structural guidance, content analysis, and suggestions for improving writing quality. The findings of the study indicate that the use of AI technology enhances the efficiency of report preparation by reducing the time needed for writing and revising reports. Additionally, the quality of internship reports has significantly improved in terms of structure, grammar, and writing fluency. However, several challenges remain in its implementation, such as the readiness of students and teachers to use this technology and AI’s limitations in understanding the context of students' specific experiences. The study also found that the implementation of AI not only improves students' technical skills in using technology but also enriches their critical and analytical thinking skills. Based on these findings, it is recommended to provide further training for students and teachers and to continue developing the AI platform to enhance its ability to adapt to students' contextual experiences
Co-Authors Ambarwati, Naumi Novianti Hutasoit RR. Ella Evrita Hestiandari Wasitohadi