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The Role of Incentives in Increasing Employee Engagement at CV. Asstro Tarogong Garut Nuroni, Andri Muhamad; Padilah, Nopia Nur
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1077

Abstract

In the increasingly competitive era of globalisation, companies need to ensure a high level of employee engagement to maintain productivity and work quality. This study aims to analyse the effect of incentives on employee engagement at CV Asstro Tarogong Garut. This type of research is quantitative with descriptive and associative approaches. The population in this study were all 34 employees of CV Asstro Tarogong Garut. The sampling technique used total sampling, so the number of samples used was 34 employees. The research was conducted at CV Asstro Tarogong Garut which is located in Tarogong Kaler, Garut Regency. The results showed that incentives have a significant effect on employee engagement, with a considerable contribution in increasing employee engagement. Providing good incentives can encourage employees to be more committed and motivated in their work. The implications of this study provide recommendations for companies to continue to develop effective incentive systems and pay attention to other factors that can affect employee engagement such as organisational culture and work environment.
Pengaruh Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian pada Ramen Gorilla Cabang Wanaraja Swarastika, Sania Hera; Nuroni, Andri Muhamad; Muharam, Husni
Journal of Knowledge Management Vol 16 No 2 (2022): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v16i2.3137

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Kualitas Produk dan Lokasi terhadap Keputusan Pembelian pada Ramen Gorilla Cabang Wanaraja. Metode dalam penelitian ini menggunakan metode deskriptif dan asosiatif menggunakan pendekatan kuantitatif. Responden dalam penelitian ini adalah konsumen Ramen Gorilla Cabang Wanaraja yaitu sebanyak 96 orang responden yang dipilih menggunakan metode non probability sampling dengan teknik unknown populationsampling. Teknik analisis yang digunakan dalam penelitian ini adalah uji validitas dan uji reliabilitas, analisis regresi linier berganda dan pengujian hipotesis dengan menggunakan Software SPSS IBM versi 23. Hasil dari penelitian ini menunjukan bahwa kualitas produk berpengaruh signifikan terhadap keputusan pembelian dan lokasi berpengaruh signifikan terhadap keputusan pembelian.