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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship
Hofiyah, Anis
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Humanities Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences

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Seni meningkatan daya saing produk UMKM melalui strategi visual produk lonceng angin kerang Zakaria, Zuhkhriyan; Majdi, Raihan Zaki Al; Hofiyah, Anis
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i1.22528

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam perekonomian Indonesia, namun produk UMKM di pasar digital masih menghadapi tantangan besar dalam hal daya saing. Program ini bertujuan untuk meningkatkan daya saing produk UMKM, khususnya lonceng angin berbahan kerang, dengan mengoptimalkan visual foto produk di platform Shopee. Di era digital, visual produk yang menarik menjadi faktor kunci dalam mempengaruhi keputusan konsumen untuk membeli. Metode yang diterapkan dalam program ini meliputi pengambilan foto produk dengan pencahayaan yang optimal dan sudut pandang yang menarik, optimasi visual menggunakan perangkat lunak pengeditan gambar, pengunggahan foto ke Shopee, serta pengumpulan dan analisis data penjualan dan hasil survei konsumen. Hasil pendampingan menunjukkan bahwa optimasi visual pada foto produk berhasil meningkatkan penjualan sebesar 70%, dengan 78% konsumen mengakui bahwa visual produk berpengaruh signifikan terhadap keputusan pembelian mereka. Temuan ini menunjukkan bahwa pengoptimalan visual dapat menjadi strategi yang sangat efektif untuk meningkatkan daya saing dan performa penjualan produk UMKM di platform e-commerce. Berdasarkan hasil ini, disarankan agar UMKM lebih fokus pada kualitas visual produk dalam strategi pemasaran mereka, serta mempertimbangkan penggunaan fotografi profesional guna menghasilkan gambar yang lebih menarik dan informatif.
EFFECT OF IMPLEMENTATION OF MANAGEMENT INFORMATION SYSTEM ON THE COMMUNITY OF PUTAT LOR VILLAGE, GONDANGLEGI, MALANG REGENCY Salsabil, Aqilah Shafa; Firmansyah, A Rifqi; Saputro, Moch Erwin; Fakhrulloh, Mohammad Yusuf; Hofiyah, Anis
PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship Vol. 5 No. 1 (2025): PERCIPIENCE
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/percipience.v5i1.24403

Abstract

The rapid advancement of technology has encouraged the implementation of digital systems within government institutions to create more effective, transparent, and efficient governance. One of the innovations supporting this goal is the development of website-based information systems, which serve as a step toward realizing good governance. However, observations indicate that many village governments in Indonesia still rely on traditional administrative methods, making adaptation to the current digital era challenging. This study employs literature research from various journals related to web-based information systems and aims to examine the impact and effectiveness of web-based public services in Putat Lor Village, Gondanglegi District, Malang Regency. The Putat Lor Village Government has developed a web-based public service system as an innovation initiated by the Population and Civil Registration Service to improve administrative performance and service delivery. The system simplifies community data management, allowing residents to access services without visiting the village office, thus saving time and effort. Despite these advantages, public understanding of this innovation remains limited, highlighting the need for further socialization and education efforts by the local government to ensure optimal utilization of the technology.
Co-Authors Fakhrulloh, Mohammad Yusuf Firmansyah, A Rifqi Majdi, Raihan Zaki Al Salsabil, Aqilah Shafa Saputro, Moch Erwin Zuhkhriyan Zakaria