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All Journal Ranah Research : Journal of Multidisciplinary Research and Development Media of Law and Sharia
Hasna, Nabila
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Identitas Komunikasi Penggemar Fanatik Komunitas NCTzen Hasna, Nabila; Pamungkas, Indra Novianto Adibayu
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 3 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i3.1428

Abstract

Penelitian ini mengeksplorasi personal identity penggemar fanatik komunitas NCTzen dengan menggunakan Communication Theory of Identity (CTI) yang dipaparkan oleh Michael Hecht. Metode pengumpulan data dilakukan melalui studi kasus dengan pendekatan kualitatif menggunakan paradigma interpretatif. Data diperoleh dari pengalaman subjek yang terlibat aktif dalam komunitas NCTzen dan dianalisis menggunakan NVivo 12. Penelitian ini berfokus pada bagaimana aspek personal identity dalam CTI diaplikasikan pada fenomena ini, khususnya bagaimana penggemar memaknai diri mereka sendiri dalam konteks hubungan emosional dan keterlibatan dengan grup idola. Hasil penelitian menunjukkan bahwa personal identity penggemar terbentuk melalui pengalaman individu yang mendalam, seperti rasa bangga menjadi bagian dari NCTzen, loyalitas yang tinggi terhadap NCT, serta dorongan emosional yang kuat untuk mendukung grup. Interaksi dengan komunitas, partisipasi dalam kegiatan fandom, dan ekspresi dukungan di media sosial memperkuat penghayatan mereka terhadap personal identity sebagai penggemar. Penelitian ini menyimpulkan bahwa komunikasi dalam komunitas NCTzen tidak hanya berfungsi sebagai sarana interaksi, tetapi juga memainkan peran kunci dalam membentuk dan memperkuat cara penggemar memandang diri mereka sendiri, baik secara individu maupun dalam konteks komunitas.
Tanggung Jawab Influencer dalam Iklan Endorsement: Perspektif Perlindungan Hukum Konsumen Hasna, Nabila; Yunita, Ani
Media of Law and Sharia Vol. 6 No. 4: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mls.v6i4.441

Abstract

New Media is a term defined modern advertising emerge from technological development, one of them is endorsement. Endorsement brings negative effects beside its advantages such as massive spread of misinformation which led to consumer’s loss. There is no specific regulation organized endorsement practices in Indonesia. This empirical study aims to analyse available legal protection of consumers, and to identify the legal remedies to hold parties accountable. The results shows that both preventive and repressive legal protection is embedded in various legal instruments. These instruments regulate business actors’ obligations, prohibit misleading practices, and establish standards of advertising. Influencers may comply with these provisions by conduct double checking procedures and ensure that advertisement is aligned to legal standards. Repressive legal protection is also provided under the same legislative framework, which sets out the liability of business actors and prescribes administrative and criminal sanctions for violations. In seeking redress, consumers may pursue non-litigation mechanisms by lodging complaints to influencers, business actors, or relevant authorities such as Komdigi, BPOM, BPKN, BPSK, or LPKSM. If the non-litigation mechanism does not work out, consumers may pursue litigation mechanism by filing lawsuits in courts within their domicile
Co-Authors Ani Yunita Indra Novianto Adibayu Pamungkas