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Murna Wardayanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Understanding Skintific Product Customer Loyalty Based on Sensory Experience, Value Perception and Satisfaction Murna Wardayanti; Wira Bharata
Journal of Entrepreneurship & Business Vol. 6 No. 1 (2025): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i1.7066

Abstract

Purpose: This research seeks to explore the influence of sensory experiences and perceived value on consumer satisfaction and loyalty regarding Skintific products among Samarinda's residents. Method: This study employs a quantitative approach with associative methods. The population consists of Samarinda residents who use Skintific products, with a total of 130 respondents. The sampling technique used is non-probability sampling, specifically the accidental sampling method. Result: The findings indicate that sensory experience has a significant impact on both customer satisfaction and loyalty. However, perceived value significantly affects customer satisfaction but does not have a notable influence on customer loyalty. However, through an indirect connection, perceived value can impact loyalty via satisfaction. Consequently, the results suggest that customer satisfaction serves a crucial function as a mediator in linking perceived value with customer loyalty. Therefore, initiatives to boost perceived value should align with efforts to enhance customer satisfaction in order to build enduring loyalty.
Co-Authors Wira bharata