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All Journal Muara: Jurnal Manajemen Pelayaran Nasional
Nurhidayat, Erwan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH ONLINE CONSUMER REVIEW DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI TOKOPEDIA Nurhidayat, Erwan; Marsudi, Hidup
MUARA Vol 5, No 2 (2022): Muara
Publisher : Akademi Pelayaran Nasional Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62826/muara.v5i2.61

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online consumer review dan trust terhadap keputusan pembelian online di Tokopedia. Sampel sebanyak 100 orang konsumen online di Tokopedia, yang diperoleh secara purposive sampling. Metode analisis data menggunakan analisis regresi linier berganda. Hasil penelitian adalah online consumer review dan trust berpengaruh terhadap keputusan pembelian online di Tokopedia. Kata kunci: online consumer review, trust, keputusan pembelian
PENGARUH WORD OF MOUTH DAN BRAND LOYALTY TERHADAP PURCHASE INTENTION AIR MINERAL DALAM KEMASAN UTRA PADA PT GUWATIRTASEJAHTERA Nurhidayat, Erwan; Marsudi, Hidup
MUARA Vol 3, No 1 (2020): MUARA
Publisher : Akademi Pelayaran Nasional Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62826/muara.v3i1.21

Abstract

In the era of rapid development of nearly everyone consume bottled mineral water. This affects the mineral water company is developing rapidly. One of them is AMDK company (AIR MINUM DALAM KEMASAN) Guwatirta Sejahtera Company with name brand Utra. Therefore Utra must be excelent improve continue and innovate to attract attention and get his confidence of consumers in order to create a consumer buying interest that continues to exist in the market.This purpose of this research is determine the effect of word of mouth and Brand Loyalty to Purchase Intention sample that amount taken from 77 respondents. Measurement variables using research instruments such as questionnaires. The Methods of data analysis is a method of Validity, reliability testing, t Test, F test and R2 test.The results of the test is indicate that Word of mouth and brand loyalty positve and significant effect on purchase intention. Increased purchase intent for the review should be through influential because big brand loyalty , brand loyalty singer must be supported and enhanced by the company.
Co-Authors Hidup Marsudi, Hidup