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All Journal Implementasi Manajemen & Kewirausahaan
Putri, Diesca Adristy Sukma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Innovation and change management strategies to strengthen the competitive advantage of MSMEs in Bengkulu Putri, Diesca Adristy Sukma; Kusuma, Adevia Indah
Implementasi Manajemen & Kewirausahaan Vol 4 No 2 (2024): JURNAL IMKA (OKTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v4i2.428

Abstract

This study aims to explore innovation and change management strategies as a strategic step to strengthen the competitive advantage of MSMEs in Bengkulu. Using a qualitative descriptive approach, this study analyzes seven indicators of innovation management (including strategic objectives, leadership, collaboration, technology, and organizational learning) and three indicators of change management (technology change, organizational leadership, and culture). The results of the study reveal that the combination of innovation and change strategies significantly increases the flexibility, adaptability, and collaboration of MSMEs in facing market dynamics. These findings provide practical implications in the form of comprehensive guidelines for MSMEs to implement technology, strengthen partnerships, and build a culture of sustainable innovation. The uniqueness of this study lies in its specific focus on MSMEs in Bengkulu, offering new insights into the adaptation of innovation strategies in a dynamic local context.
Co-Authors Kusuma, Adevia Indah