Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of Emerging Science and Engineering
Kumar, Shravan
Unknown Affiliation
Humanities Engineering Environmental Science

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From Bean to Brand: Decoding the Mechanisms of Trust and Engagement in Generation Z's Purchase Decisions Xia, Kun Peng; Lee, Yong Yu; Kimberley, Kong Miu Ling; Kong, Mei Yee; Khor, Su Hua; Kong, Jia Xian; A/P Ramachandran, Kirrthana; Kumar, Shravan; Ali, Anees Janee; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3836

Abstract

Focusing on Generation Z consumers in Malaysia, this study investigates the role of brand awareness in shaping customer loyalty and purchase intention for Starbucks. The research method involved a multi-stage sampling procedure targeting Generation Z consumers in Malaysia (born 1997–2012) with recent Starbucks purchase experiences, using a pretested online survey to collect 101 valid responses from urban centers like Kuala Lumpur, Penang, and Johor Bahru. The results reveal that brand awareness enhances customer loyalty and fosters brand trust development. The brand trust serves as a powerful catalyst for brand engagement and customer loyalty, while brand engagement emerges as a crucial driver of both loyalty formation and purchase intentions. Customer loyalty exhibits a positive influence on purchase intention. These findings advance brand relationship theory by demonstrating the sophisticated pathways through which brand awareness influences behavioral outcomes among Generation Z consumers, highlighting the crucial mediating roles of trust and engagement. This research contributes to brand management literature by offering a nuanced understanding of how brand relationships develop among digital-native consumers while providing practical guidance for companies seeking to strengthen customer relationships in increasingly competitive markets.
From pond to polymer: A concise review on algae-derived plastics Phillip, Akash; Chauhan, Tushar; Kumar, Shravan; Kumar, Bagepalli Srinivas Ashok
Journal of Emerging Science and Engineering Vol. 4 No. 1 (2026)
Publisher : BIORE Scientia Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61435/jese.2026.e40

Abstract

Algae-derived plastics signify a revolutionary advancement in the pursuit of sustainable materials, providing a renewable and environmentally benign substitute for conventional petroleum-based polymers. This review explores the most recent advancements in algae cultivation, polymerization methodologies, and synthetic biology that have elevated algae-based bioplastics to a position of prominence. It emphasizes the distinctive characteristics of algal biopolymers, their capacity to sequester carbon, and their various applications, encompassing packaging and 3D printing. Nonetheless, the pathway from aquatic environments to polymeric substances is laden with obstacles, including elevated production costs, challenges related to scalability, and regulatory impediments. Through the analysis of case studies, market dynamics, and burgeoning research, this paper highlights the pivotal importance of algae-derived plastics in fulfilling circular economy objectives and mitigating plastic pollution. The review culminates with an appeal for international collaboration, policy advocacy, and sustained investment in algae bioplastics to realize their complete potential as a fundamental element of sustainable development.
Co-Authors A/P Ramachandran, Kirrthana Ali, Anees Janee Chauhan, Tushar Kee, Daisy Mui Hung Khor, Su Hua Kimberley, Kong Miu Ling Kong, Jia Xian Kong, Mei Yee Kumar, Bagepalli Srinivas Ashok Lee, Yong Yu Phillip, Akash Xia, Kun Peng