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All Journal Addabani: Interdisciplinary Journal of Islamic Education
Muslihat, Aat
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Religion Education Social Sciences Other

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STRATEGI PEMASARAN PONDOK PESANTREN (NU) AL-FATAH Muslihat, Aat
Addabani: Interdisciplinary Journal of Islamic Education Vol. 1 No. 2 (2024): ADDABANI: Interdisciplinary Journal of Islamic Education
Publisher : Muttaqien Publsihing, Pusat Penelitian dan Pengabdian kepada Masyarakat STAI DR.KH.EZ.Muttaqien Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52593/adb.01.2.06

Abstract

Al-Fatah is a traditional Islamic education (Islamic boarding school) based on a Salafi approach. In the research process, this article focuses on the problems that have been formulated related to social marketing and marketing strategies implemented by Al-Fatah Islamic Boarding School. This study aims to 1) identify educational marketing strategies at Al-Fatah Islamic Boarding School and 2) analyze social marketing to improve educational strategies in a competitive era. This research method uses qualitative research developed by descriptive analysis. This study found that educational marketing carried out by Al-Fatah consisted of ten (10) types: Kyai, publications (Mass Media, Banners, Brochures, Calendars), social media (Facebook, Website, WhatsApp), community participation, and alumni. Seeing the development of education in a competitive era, pesantren leaders have responded to these conditions. For example, he established a well-established formal education (RA, MTs, and MA) and several support activities for students, including Student Organizations, Scouts, Student Health Organizations, Sports, Music, Marawis, Computer Courses, Muhadharah, and Qira'ah Al-Qur'an.
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