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All Journal Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal Online Manajemen ELPEI (JOMEL) Jurnal Ilmu Manajemen dan Bisnis
Ishak, Rahayu Agustina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Produk Karawo di Kota Gorontalo Agustina Ishak, Rahayu; Laekkeng, Mursalim; Amir; Mahmud, Amir
Jurnal Online Manajemen ELPEI Vol 4 No 2 (2024)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v4i2.276

Abstract

This research aims to analyze the influence of product quality, price and promotion on purchasing decisions for karawo products in Gorontalo City. This population consisted of 50 people and used a simple random sampling technique. In this case, to confirm the research hypothesis which was collected through a questionnaire and then analyzed using multiple linear regression analysis techniques supported by the SPSS (Stratistical Product and Service Solutions) application 22. The research results show that: (1) Product quality has a positive and significant effect on the decision to purchase karawo; (2) Price has a negative and insignificant effect on purchasing decisions for Karawo products; (3) Promotion has a positive and significant effect on the decision to purchase karawo. Research recommendations: (1) High product quality in the future must be maintained properly, take advantage of developments in digitalization to improve product quality in line with current developments and the need for special education and training for karawo craftsmen to be able to develop products; (2) When determining prices, you should pay attention to the suitability between the quality and benefits of the product being marketed and the price; (3) Cooperation between stakeholders is needed to be able to promote Karawo products
Strategi Personal Branding Melalui Sosial Media Tiktok Melinda Rohita Dewi, Ratna; Ishak, Rahayu Agustina; Rizkasari R, A. Amanda; Djakaria, Mohamad Rinaldi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.168

Abstract

Salah satu strategi komunikasi yang menanamkan persepsi positif seseorang kepada publik adalah melakukan sebuah personal branding. Kehadiran TikTok memiliki fungsi yaitu dapat menjadikan strategi digital marketing dan membangun sebuah brand, dengan TikTok dapat memengaruhi perilaku dari pengikutnya. Salah satunya selebgram TikTok Melinda Rohita atau dikenal sebagai Meyden terkenal lantaran personalitynya dianggap menyenangkan dan menghibur. Penelitian ini metode yang digunakan yaitu deskriptif kualitatif dengan berfokus pada studi kasus penelitian yaitu mengetahui bentuk personal branding Melinda Rohita melalui akun media sosial Tiktoknya @imeyhou. Didukung dengan delapan konsep utama personal branding Peter Montoya. Hasil penelitiannya menunjukan bahwa personal branding Melinda Rohita memenuhi kedelapan konsep utama yaitu spesialisasi, kepemimpinan, kepribadian, perbedaan, terlihat, kesatuan, keteguhan dan nama baik. Dengan karakter yang khas dan kuat dalam membentuk personal branding sebagai remaja yang cerdas, asyik, dan menghibur. Tidak hanya itu, dengan menggunakan aplikasi TikTok yang telah melengkapi beragam special fitur dengan berbagai hiasan saat membuat video, kemudian mengunggah ke akun media TikTok. Sehingga akun @imeyhou, memanfaatkan tiga elemen pendukung yang diberikan oleh TikTok yaitu: live TikTok, TikTok shop, dan popular.
RISK ANALYSIS OF THE LIFE INSURANCE PROGRAM FOR BINA MANDIRI UNIVERSITY STUDENTS GORONTALO Ishak, Rahayu agustina
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.2291

Abstract

Insurance has several benefits, including first, minimizing unexpected risks, second, the family will be more secure, third, many things can be prepared. Such as children’s education, monthly family expenses, fourth, various kinds of facilities can be obtained through life insurance, fifth, reassurance thoughts in the future. The method used in this research is descriptive qualitative, with the analysis technique of this research, namely reducing data, by means collect and summarize the main things obtained from the results of deep interviews with respondents, then processing them into data sources. The population in this study are students at the Bina Mandiri Gorontalo. With several assessments result sub-themes, namely insurance services welfare, social health security, management risk and financial literacy.
Co-Authors Amir Amir Mahmud Djakaria, Mohamad Rinaldi Laekkeng, Mursalim Ratna Dewi Rizkasari R, A. Amanda