Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Bisma: Jurnal Bisnis dan Manajemen
Sholihah, Dewi Deniaty
Jurusan Manajemen Fakultas Ekonomi dan Bisnis
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PERSEPSI KUALITAS SIARAN DAN FORMAT SIARAN SERTA KUALITAS PENYIAR TERHADAP KEPUASAN DAN LOYALITAS PENDENGAR PADA RADIO KISS FM JEMBER Sholihah, Dewi Deniaty
BISMA: Jurnal Bisnis dan Manajemen Vol 10 No 3 (2016)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract : This study aims to determine and analyze the significant influence the perceived quality of the broadcast, the broadcast format, and the quality of the broadcaster to the satisfaction and loyalty of listeners on Radio KISS FM Jember. This research is explanatory research and using survey methods. The study population was the whole KISS FM Radio listeners who live in Jember. The number of samples in this study of 108 respondents drawn using judgment sampling technique due to the nature of a heterogeneous audience. The data analysis method used is descriptive analysis and Structural Equation Model (SEM) with AMOS software tools. The results showed that the perceived quality of the broadcast, the broadcast format, and quality broadcaster significantly affect the satisfaction and loyalty of the KISS FM Radio listeners Jember.Keywords: Radio, Perceived Quality Broadcast, Broadcast Format, Broadcaster Quality, Satisfaction, Loyalty Listener.
Co-Authors