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All Journal Bisma: Jurnal Bisnis dan Manajemen
Naufal, Aulia Fajar
Jurusan Manajemen Fakultas Ekonomi dan Bisnis
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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FORMULASI STRATEGI UNTUK PENGEMBANGAN PASAR INDUSTRI SEMEN DI JAWA TIMUR Naufal, Aulia Fajar; Achmadi, Fuad
BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 2 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v11i2.6307

Abstract

Abstract:The cement industry is facing a new business era as more cement producers joining the domestic market competition that causesthe shift on the existing cement consumption map. This research aims to identify the company’s internal and external factors and to formulate best alternative strategy for the company “A” in facing the market competition in East Java Province. The strategy is formulated by using Strengths Weaknesess Opportunities andThreats(SWOT) analysis, Strategic Position and Action Evaluation (SPACE) and Grand Strategy (GS)matrix continuedby Quantitative Strategic PlanningMatrix (QSPM). Results show thatthe company should use aggressive strategy focusing on market penetration, aggressive promotion, increased selling power, and product development in order to expand the market in East Java Province. Keywords: Strategy Formulation, SWOT Analysis, SPACE, GS Matrix, QSPM.
Co-Authors Fuad Achmadi