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ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK MADU IBNU ASYIR DI ACEH Yuliana, Ema; Ritonga, Ritonga; Nurmalawati, Nurmalawati; Konadi, Win
Ekonomika : Jurnal Ekonomi dan Pembangunan Vol 17 No 1 (2025): March, 2025
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v17i1.3149

Abstract

The study measures the extent to which the impact of social media, product quality factors and service The problem of consumer loyalty by analyzing the factors that influence product purchasing decisions is still interesting to study. In quantitative descriptive research, it is limited to promotion factors, product quality and price. The research unit of Ibnu Asyir honey products in Aceh, with a path analysis approach. By conducting a survey of 96 regular consumers of the products studied. The results of the study obtained information that: (1) product purchasing decisions are directly and indirectly influenced by promotion factors of 13.96%, product quality factors of 38.38% and price factors of 23.59%. (2) Simultaneously, promotion, product quality and price influence the decision to purchase Ibnu Asyir Honey products in Aceh by 69,3%. (3) Between the three influencing factors, there is a causal relationship with a fairly close category.
UPAYA MENGATASI BUTA HURUF AL-QURAN PADA ANAK-ANAK DI DESA LONDUT Sitorus, Adnansyah; Putri Tanjung, Cici Febi; Alwina Sipahutar, Dedek; Ritonga, Ritonga; Khoiriah Sipahutar, Rizki Putri; Yusnaldi, Eka
Journal of Comprehensive Science Vol. 1 No. 2 (2022): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v1i2.43

Abstract

Tujuan dari pengabdian ini adalah untuk mengatasi buta huruf pada anak-anak di Desa Londut. Dilakukannya kegiatan ini lebih selama 3 Minggu (Juli dan Agustus) dengan lebih kurang 1 jam/hari, dilaksanakan selama 5 kali dalam seminggu. Lokasinya di mesjid, dilakukan pada malam hari ba’da sholat maghrib. Objek pada pengabdian ini adalah 27 orang dari berbagai usia mulai dari TK hingga SMP. Pada metode penelitian atau pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Upaya yang dilakukan yaitu mengajar anak-anak mengaji, memotivasi anak-anak, melakukan evaluasi, mengadakan kegiatan keagamaan termasuk perlombaan keagamaan (1 Muharram) untuk mengetahui kualitas dari anak tersebut. Dengan adanya program pemberantasan buta huruf Al-Quran ini terjadi penambahan jumlah anak yang mau ikut belajar mengaji, anak-anak mengalami peningkatan kualitas dalam membaca dan menulis Huruf Alquran, meningkatnya motivasi anak-anak dalam belajar serta menjadikan anak lebih disiplin.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK MADU IBNU ASYIR DI ACEH Yuliana, Ema; Ritonga, Ritonga; Nurmalawati, Nurmalawati; Konadi, Win
Ekonomika Journal Vol 17 No 1 (2025): March, 2025
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v17i1.3149

Abstract

The study measures the extent to which the impact of social media, product quality factors and service The problem of consumer loyalty by analyzing the factors that influence product purchasing decisions is still interesting to study. In quantitative descriptive research, it is limited to promotion factors, product quality and price. The research unit of Ibnu Asyir honey products in Aceh, with a path analysis approach. By conducting a survey of 96 regular consumers of the products studied. The results of the study obtained information that: (1) product purchasing decisions are directly and indirectly influenced by promotion factors of 13.96%, product quality factors of 38.38% and price factors of 23.59%. (2) Simultaneously, promotion, product quality and price influence the decision to purchase Ibnu Asyir Honey products in Aceh by 69,3%. (3) Between the three influencing factors, there is a causal relationship with a fairly close category.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK MADU IBNU ASYIR DI ACEH Yuliana, Ema; Ritonga, Ritonga; Nurmalawati, Nurmalawati; Konadi, Win
Ekonomika Journal Vol 17 No 1 (2025): March, 2025
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v17i1.3149

Abstract

The study measures the extent to which the impact of social media, product quality factors and service The problem of consumer loyalty by analyzing the factors that influence product purchasing decisions is still interesting to study. In quantitative descriptive research, it is limited to promotion factors, product quality and price. The research unit of Ibnu Asyir honey products in Aceh, with a path analysis approach. By conducting a survey of 96 regular consumers of the products studied. The results of the study obtained information that: (1) product purchasing decisions are directly and indirectly influenced by promotion factors of 13.96%, product quality factors of 38.38% and price factors of 23.59%. (2) Simultaneously, promotion, product quality and price influence the decision to purchase Ibnu Asyir Honey products in Aceh by 69,3%. (3) Between the three influencing factors, there is a causal relationship with a fairly close category.