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All Journal Media Ilmiah Akuntansi Amkop Management Accounting Review (AMAR)
Hendrily, Marvin
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Humanities Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Media Sosial Tiktok Terhadap Keputusan Berwisata di Bali Hendrily, Marvin; Puspita, Shandy
Media Ilmiah Akuntansi Vol. 12 No. 2 (2024): Media Ilmiah Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mia.v12i2.52

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial Tiktok terhadap keputusan berwisata di Bali. Bali, sebagai salah satu destinasi wisata terpopuler di dunia, telah menjadi objek perhatian banyak pengguna media sosial, terutama Tiktok, yang terkenal dengan konten video singkat dan menarik. Studi ini menggunakan metode survei dengan kuesioner yang disebarkan kepada wisatawan yang pernah mengunjungi Bali dan aktif menggunakan Tiktok. Metode analisis data yang digunakan adalah analisis regresi untuk mengidentifikasi hubungan antara penggunaan Tiktok dan keputusan wisatawan dalam memilih Bali sebagai destinasi. Hasil penelitian menunjukkan bahwa konten promosi dan testimoni yang dibagikan di Tiktok memiliki pengaruh signifikan dalam meningkatkan minat dan motivasi wisatawan untuk mengunjungi Bali. Temuan ini memberikan wawasan penting bagi pemangku kepentingan di industri pariwisata untuk memanfaatkan media sosial sebagai alat pemasaran yang efektif. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi pemasaran pariwisata di era digital.
Analysis of the Relationship between Work Motivation, Transformational Leadership, Organizational Culture, Job Satisfaction on Employee Performance in the Millennial Generation Workforce Hendrily, Marvin; Puspita, Shandy
Amkop Management Accounting Review (AMAR) Vol. 6 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i2.3799

Abstract

This study aims to analyze the influence of work motivation, transformational leadership, organizational culture, and job satisfaction on employee performance among the millennial generation workforce. A quantitative descriptive-causal approach was employed, utilizing multiple regression analysis with the assistance of Statistical Package for the Social Sciences (SPSS). Data were collected through a Likert scale 1–5 questionnaire from 150 respondents for model testing and 305 respondents for instrument validity and reliability testing. The results indicate that work motivation has a significant and positive effect on employee performance. Transformational leadership does not have a significant direct effect on performance. Organizational culture has a significant but negative effect on performance. Job satisfaction is the most dominant variable, exerting a highly significant and positive influence on the performance of millennial generation employees. Simultaneously, all four variables significantly affect employee performance, with an Adjusted R Square value of 0.726, indicating that 72.6% of the variation in employee performance can be explained by the constructed model. These findings imply that organizations should prioritize strengthening job satisfaction and work motivation as primary strategies to sustainably enhance the performance of the millennial generation workforce.
Co-Authors Puspita, Shandy