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All Journal Al-Fadilah: Islamic Economics Journal LOBI: Jurnal Ekonomi, Manajemen, Bisnis Islam
Salma Aulia Hanifah
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Religion Economics, Econometrics & Finance Social Sciences

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Marketing Management Of Hajj Savings Products At Bank Syariah Indonesia At BSI KCP Bandung Majalaya Salma Aulia Hanifah
Al-Fadilah: Islamic Economics Journal Vol. 1 No. 1 (2023): Potential and Innovation in Islamic Economic
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/fadilah.v1i1.4

Abstract

This research was conducted to determine the marketing management of Hajj savings products carried out by Bank Syariah Indonesia at the KCP Bandung Majalaya branch office. The aim is to know how marketing management is carried out to make people around the branch office interested and open a Hajj savings account. Marketing is very important in a company office, where the company office must learn how to market its products that are adapted to the conditions and circumstances of the community around its branch office. The aim of this marketing is so that people know, understand and are interested in opening Hajj savings for their future. By marketing the product, of course it must be matched with the quality of the product being marketed, where the Hajj savings product at Bank Syariah Indonesia has its own advantages in attracting potential customers. Bank Syariah Indonesia has attracted many customers in the last two years, which is a good start for Bank Syariah Indonesia. The target target for this marketing is all groups, namely from young people to the elderly.
HUBUNGAN SALES GROWTH (SG) DAN CURRENT RATIO (CR) DENGAN EARNING PER SHARE (EPS) (Penelitian di PT. Bumi Resource Tbk, Terdaftar pada Indeks Saham Syariah Indonesia) Salma Aulia Hanifah; Ateng Kusnandar Adisaputra
Lobi Vol. 2 No. 1 (2025): LOBI: Jurnal Ekonomi, Manajemen, Bisnis Islam
Publisher : Laboratorium FEBI UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/lobi.v2i1.1283

Abstract

Menurut teori, jika Sales Growth (SG) naik, maka Earning Per Share (EPS) pun akan naik. Namun di PT. Bu­mi Resources Tbk SG terhadap EPS tidak demikian. Demikian pula jika Current Ratio (CR) naik, maka EPS akan turun. Di PT. Bumi Resources Tbk malah sebaliknya. Perlu penelitian lebih lanjut untuk mengetahui pengaruh SG dan CR terhadap EPS di PT. Bumi Resources Tbk  periode 2013-2022. Penelitian ini menggunakan analisis deskriptif verifikatif dengan pendekatan kuantitatif, dengan menggunakan rumus-rumus statistik. Hasil penelitian menunjukkan bahwa secara parsial SG dan CR tidak berpengaruh secara signifikan terhadap EPS. Namun secara simultan SG dan CR berpengaruh secara signifikan terhadap EPS, dengan koefisien determinasi sebesar 29,7%. Dengan demikian, kombinasi kedua variabel memiliki kontribusi yang cukup besar terhadap perubahan dalam EPS pada PT. Bumi Resources Tbk.
Co-Authors Ateng Kusnandar Adisaputra