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All Journal KAGANGA KOMUNIKA: Journal of Communication Science Khidmah Nusantara
Ali Wafa, Mohammad
Unknown Affiliation
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Branding Desa Berbasis ABCD: Optimalisasi Pemanfaatan Media Sosial bagi Masyarakat Desa Cumedak Tamam, Badrut; Abdul Majid Khan, Hassan; Nurhasanah, Siti; Nazidah, Hosin; Annurrohman, Shodiq; Azzahra Putri Fadjar, Hana; Tria Vanda Sari, Vanneza; Firjatullah, Muh Fawwaz; Maharani, Alifia; Fatimatuzzahro; Tajuddin, Ahmad; Ali Wafa, Mohammad; Robit Azizi, Mohammad; Azzah Faiqoh, Amalia; Haniful Khair, Muhammad; Haivih, Yusbitul
Khidmah Nusantara Vol. 1 No. 2 (2024): Februari 2025
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/etzb7195

Abstract

Perkembangan teknologi informasi dan komunikasi telah membuka peluang besar bagi masyarakat desa dalam memanfaatkan media sosial untuk berbagai keperluan, termasuk peningkatan kesejahteraan ekonomi. Pengabdian ini bertujuan untuk menganalisis strategi optimalisasi pemanfaatan media sosial dalam membangun branding desa guna meningkatkan daya saing dan kemandirian ekonomi masyarakat. Pendekatan yang digunakan dalam pendampingan ini adalah metode Asset-Based Community Development (ABCD), yang dipilih karena berfokus pada penguatan potensi lokal dan sumber daya yang telah dimiliki oleh desa. Metode ini diterapkan melalui lima tahapan, yaitu discovery (identifikasi aset dan potensi desa), dream (perumusan visi bersama), define (penentuan strategi pengembangan), design (perancangan program implementasi), dan destiny (tahap keberlanjutan dan evaluasi). Keberhasilan branding desa sangat bergantung pada sinergi antara pemerintah desa, komunitas lokal, serta generasi muda yang memiliki keterampilan digital. Oleh karena itu, pelatihan pemasaran digital, manajemen usaha, dan literasi media sosial menjadi aspek krusial dalam mendukung efektivitas strategi ini. Dengan penerapan branding yang optimal dan berbasis potensi lokal, Desa Cumedak berpotensi menjadi desa mandiri yang berdaya saing serta mampu menciptakan pertumbuhan ekonomi yang berkelanjutan.
CLICKBAIT SEBAGAI STRATEGI FRAMING BERITA DALAM MEDIA DARING TRIBUNNEWS.COM M. Irfani; Apriliyanti, Rizki; Ali Wafa, Mohammad; Muhari
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6865

Abstract

This study aims to understand how the use of clickbait headlines in Tribunnews.com's news content influences the level of trust among Communication Science students at UNISKA MAB toward the information presented. The growing prevalence of clickbait in online media is seen as effective in attracting readers' attention but raises concerns regarding information accuracy, journalistic ethics, and public trust. This research employs a qualitative approach using a case study method, involving eight Communication Science students selected purposively as informants. Data were collected through observation, documentation, and in-depth interviews. The findings indicate that most students are aware of the presence of clickbait, particularly in entertainment and lifestyle sections. While catchy headlines are acknowledged to successfully capture attention, misleading content that does not match the headline tends to reduce credibility and foster distrust. The study reveals a difference in perception between students frequently exposed to clickbait and those who are not. The former group tends to be more skeptical yet tolerant, while the latter prioritizes content accuracy and integrity. The study recommends enhancing media literacy among students and encouraging onli ne media platforms to balance attractive headlines with factual and reliable content.   Keywords: Clickbait, Media Trust, Tribunnews.Com, Online Media.                                                                              
Co-Authors Abdul Majid Khan, Hassan Annurrohman, Shodiq Apriliyanti, Rizki Azzah Faiqoh, Amalia Azzahra Putri Fadjar, Hana Badrut Tamam FATIMATUZZAHRO Firjatullah, Muh Fawwaz Haivih, Yusbitul Haniful Khair, Muhammad M. Irfani Maharani, Alifia MUHARI Nazidah, Hosin Robit Azizi, Mohammad Siti Nurhasanah Tajuddin, Ahmad Tria Vanda Sari, Vanneza