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All Journal Jurnal Ilmu Manajemen Profitability Agency Journal of Management and Business JEKAMI: Journal of Accounting
Safri Tahir
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Effectiveness of Rewards, Motivation, and Emotional Intelligence in Improving Employee Performance Nengsi Sudirman; Muh. Ramli; Safri Tahir; Junaedi Arifin
Agency Journal of Management and Business Vol. 5 No. 1 (2025): January 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/agency.5.1.2025.333

Abstract

This study aims to analyze the influence of rewards, motivation, and emotional intelligence on employee performance. The independent variables studied include rewards (financial and non-financial rewards), motivation (internal and external motivation), and emotional intelligence (the ability to recognize and manage emotions). This study uses a quantitative approach with a survey method involving 50 employees from various divisions as respondents. The data were analyzed using multiple linear regression. The results showed that rewards, motivation, and emotional intelligence partially and simultaneously have a positive and significant effect on employee performance. The motivation variable has the greatest influence with a β coefficient value of 0.420, followed by rewards with a β of 0.350, and emotional intelligence with a β of 0.300. This shows that appropriate rewards, strong motivation, and the ability to manage emotions effectively can increase employee productivity and work quality. The findings of this study provide practicality for organizational management to take policies that pay attention to these three factors in order to improve employee performance. Emotional intelligence development programs, fair reward provisions, and work motivation improvement strategies need to be considered in human resource management. This study also recommends further research by considering moderating and mediating variables to obtain more comprehensive results.
The Influence of Price and Product Quality on Consumer Purchasing Decisions Safri Tahir; Muh. Ramli
JEKAMI Journal of Accounting Vol. 5 No. 1 (2025): January 2025
Publisher : Pustaka Digital Indonesia

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Abstract

The purpose of this study was to determine and analyze whether price and product quality have a significant effect on purchasing decisions at Baleta Outlet. The population in this study are all consumers who bought Baleta Outlet products in Palopo City. The sampling technique in this study used purposive sampling, namely the determination of samples based on the objectives and considerations of researchers and consumers who have purchased Outlet Baleta Palopo City. The data analysis technique in this study used descriptive analysis. The results of this study indicate that price and product quality have a significant effect on consumer purchasing decisions at the Palopo City Outlet Shop. The magnitude of the effect of price and product quality is 89% which influences consumer purchasing decisions at the Baleta Outlet Shop in Palopo City.
The Impact of TikTok Social Media Utilization as a Promotional Tool on Revenue Growth of Micro, Small, and Medium Enterprises (MSMEs) Muh. Ramli; Rusli; Hasrul Wijaya; Safri Tahir
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 1 (2026): FEBRUARY 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/qmgy9a30

Abstract

The rapid expansion of digital marketing has transformed how Micro, Small, and Medium Enterprises (MSMEs) promote products, particularly through short-video platforms such as TikTok. Despite widespread adoption, empirical evidence on how platform utilization contributes to income growth among local MSMEs remains limited. This study aimed to examine the effect of short-video social media utilization as a promotional strategy on MSME revenue growth in the Manakarra Beach area of Mamuju City, Indonesia. The research employed a quantitative correlational design using a cross-sectional approach. The population consisted of 50 MSME actors, and total sampling was applied. Primary data were collected through structured questionnaires measuring promotional intensity and income changes, and the data were analyzed using simple linear regression. The results showed that digital promotion through short-video content had a positive and statistically significant effect on MSME income (t = 2.688; p = 0.010 < 0.05). The regression coefficient indicated that increased promotional utilization contributed positively to revenue improvement, although the coefficient of determination (R² = 0.131) revealed that only 13.1% of income variation was explained by the model, with the remainder influenced by other business factors. These findings indicate that short-video social media functions as an effective complementary marketing instrument rather than a single determinant of business performance. This study contributes to digital marketing and MSME development literature by providing empirical evidence on the economic relevance of interactive promotional media and suggests that integrated marketing strategies and content optimization are essential for maximizing MSME revenue growth.
Co-Authors Hasrul Wijaya Junaedi Arifin Muh. Ramli Nengsi Sudirman Rusli