Safri Tahir
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Effectiveness of Rewards, Motivation, and Emotional Intelligence in Improving Employee Performance Nengsi Sudirman; Muh. Ramli; Safri Tahir
Agency Journal of Management and Business Vol. 5 No. 1 (2025): January 2025
Publisher : Pustaka Digital Indonesia

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This study aims to analyze the influence of rewards, motivation, and emotional intelligence on employee performance. The independent variables studied include rewards (financial and non-financial rewards), motivation (internal and external motivation), and emotional intelligence (the ability to recognize and manage emotions). This study uses a quantitative approach with a survey method involving 50 employees from various divisions as respondents. The data were analyzed using multiple linear regression. The results showed that rewards, motivation, and emotional intelligence partially and simultaneously have a positive and significant effect on employee performance. The motivation variable has the greatest influence with a β coefficient value of 0.420, followed by rewards with a β of 0.350, and emotional intelligence with a β of 0.300. This shows that appropriate rewards, strong motivation, and the ability to manage emotions effectively can increase employee productivity and work quality. The findings of this study provide practicality for organizational management to take policies that pay attention to these three factors in order to improve employee performance. Emotional intelligence development programs, fair reward provisions, and work motivation improvement strategies need to be considered in human resource management. This study also recommends further research by considering moderating and mediating variables to obtain more comprehensive results.
The Influence of Price and Product Quality on Consumer Purchasing Decisions Safri Tahir; Muh. Ramli
JEKAMI Journal of Accounting Vol. 5 No. 1 (2025): January 2025
Publisher : Pustaka Digital Indonesia

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The purpose of this study was to determine and analyze whether price and product quality have a significant effect on purchasing decisions at Baleta Outlet. The population in this study are all consumers who bought Baleta Outlet products in Palopo City. The sampling technique in this study used purposive sampling, namely the determination of samples based on the objectives and considerations of researchers and consumers who have purchased Outlet Baleta Palopo City. The data analysis technique in this study used descriptive analysis. The results of this study indicate that price and product quality have a significant effect on consumer purchasing decisions at the Palopo City Outlet Shop. The magnitude of the effect of price and product quality is 89% which influences consumer purchasing decisions at the Baleta Outlet Shop in Palopo City.