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All Journal Jurnal Pengabdian Kepada Masyarakat Abdi Nusa
Hidayat, Alfiansyah
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Public Health Other

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PERANCANGAN IDENTITAS VISUAL PRODUK TEH HERBAL BUNGA TELANG UNTUK MENINGKATKAN DAYA TARIK KONSUMEN DI DESA CIKELAT Novia, Irsa; Hidayat, Alfiansyah; Ahmad Gozali, Rizqi; Alamsyah, Zaenal
Jurnal Abdi Nusa Vol. 5 No. 1 (2025): Februari 2025
Publisher : LPPM Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/abdinusa.v5i1.171

Abstract

Telang Flower Herbal Tea is a herbal drink produced from butterfly pea flowers (Clitoria ternatea), a plant that grows abundantly in tropical areas, including Indonesia. Butterfly pea flower, also known as butterfly pea flower or blue flower, has a distinctive blue color that gives this herbal tea its color and natural properties. This research is the result of collaboration between Nusa Putra Sukabumi University and Cikelat Village, in an effort to increase the attractiveness of telang flower herbal tea products. The product's visual identity is the main focus of this research, with the aim of creating a strong and attractive visual identity to increase consumer appeal. A strong visual identity can help these products be more easily recognized by consumers, create a positive image, and increase confidence in the product's quality. Visual identity design involves color selection, logo design, packaging design, and branding strategy, as well as active participation from the Cikelat Village community to ensure conformity with local values and culture. It is hoped that this research will provide benefits to the people of Cikelat Village, enrich students' educational experiences, and become a reference for other rural communities who are trying to increase the competitiveness of local products through designing effective visual identities.Keywords: Telang Flower, Visual Identity, Cikelat Village
PENGEMBANGAN IDENTITAS VISUAL SEBAGAI UPAYA PENGUATAN BRANDING UMKM DESA CIKELAT Novia, Irsa; Hidayat, Alfiansyah; Ahmad Gozali, Rizqi; Alamsyah, Zaenal
Jurnal Abdi Nusa Vol. 5 No. 1 (2025): Februari 2025
Publisher : LPPM Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/abdinusa.v5i1.172

Abstract

This research aims to develop a strong visual identity as part of a brand strengthening strategy for Micro, Small and Medium Enterprises (MSMEs) in Cikelat Village. Cikelat Village is one of the rural MSME locations that faces challenges in terms of marketing and brand differentiation in the era of globalization and increasingly fierce competition. This research uses a qualitative approach with case studies as a methodology, involving MSME owners in the participatory visual identity design process. The research results showed that the measuring instrument used in this research was proven to be valid and reliable, with a calculated r value that was greater than the table r value, and a very high level of reliability based on the Cronbach's Alpha reliability coefficient. This shows that the measuring instrument is reliable in measuring the variables studied. The development of a visual identity is expected to provide significant benefits for Cikelat Village MSMEs, increasing brand impressions, building trust, and increasing sales and sustainable growth. This service also integrates a community empowerment approach with the aim of increasing the knowledge and skills of MSME owners, supporting the development of their businesses. The results of this research provide an important contribution in understanding the importance of developing visual identity in the context of empowering rural MSMEs and provide a basis for further action in supporting the growth of MSMEs in Cikelat Village.
Co-Authors Ahmad Gozali, Rizqi Alamsyah, Zaenal Novia, Irsa