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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal of Innovative and Creativity
Hadi, Sari Ekowati
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Komunikasi pada Marketing Communication PT. Global Sigma Mandiri dalam Mepengaruhi Pelanggan Melalui Media Sosial Whatsapp Suheni, Suheni; Hardian, Arvin; Hadi, Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6985

Abstract

This research aims to analyze the communication strategy implemented by PT Global Sigma Mandiri in influencing customers through WhatsApp social media in the context of marketing communication. The method used in this research is a qualitative approach with descriptive analysis. Data were obtained through interviews with the company's marketing staff and analysis of WhatsApp content used in communication with customers. The results showed that PT Global Sigma Mandiri uses various approaches in marketing communication, including the delivery of customized promotional messages, personalized customer relationship management, and utilization of WhatsApp features to build two-way communication. Thus, WhatsApp as a communication platform is effective in increasing customer engagement and satisfaction.
Pengaruh Penggunaan Media Sosial Tiktok Pada Anak Terhadap Efektivitas Komunikasi Kepada Orang Tua Syafrina, Magna; Mayasari, Silvina; Hadi, Sari Ekowati
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This study aims to determine the effect of TikTok social media usage on the effectiveness of communication between children aged 6–8 years and their parents. The background of this study is based on the widespread use of TikTok among children which can affect interaction patterns in the family, especially interpersonal communication between children and parents. This study uses a quantitative approach with a purposive sampling technique, involving 125 parents in Tlajung Udik Village, Gunung Putri District, Bogor Regency. Data were collected through questionnaires, then analyzed using validity tests, reliability, simple linear regression, classical assumption tests, and hypothesis tests (t-tests). The results showed that the significance value was 0.156> 0.05 and the t-count value was 1.429 <ttable 1.979. Thus, H₀ is accepted and Hₐ is rejected, which means that the use of TikTok does not have a significant effect on the effectiveness of communication between children and parents. However, a weak positive correlation was found (r = 0.128) and the coefficient of determination (R²) was only 1.6%. This means that the use of TikTok (X) does not affect the effectiveness of communication (Y).
Cancel Culture Terhadap Peran Abidzar Dalam Film A Business Proposal Pada Akun Instagram @Abidzar73 Putri, Aneka; Mayasari, Silvina; Hadi, Sari Ekowati
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Cancel culture has become a new phenomenon widely practiced by the public. It is a form of societal rejection againts public figures who are seen as failing to meet societal expetations or social norms. This phenomenon has become a topic of growing discussion, coinciding with the rise in social media users, through which the cancel culture movement spreads. This study discusses the cancel culture phenomenon that affected Abidzar after his role in the movie A Business Proposal. This backlash was widely discussed by the public throught comments on his personal Instagram account, @abidzar73. Using a descriptive methodology with critical discourse analysis, this research aims to identify the forms, reasons, and applications of cancel culture present in those comments. The results indicate that the backlash received by Abidzar was not only related to his acting ability but also to visual standards, public expectations for role representation, and social practices.
Co-Authors Arvin Hardian Putri, Aneka Silvina Mayasari Suheni Suheni Syafrina, Magna