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All Journal Dinasti International Journal of Digital Business Management Jurnal Riset Ilmiah
Wibowo, Wuryanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Brand Image, Customer Value, and Product Quality on Customer Satisfaction Wibowo, Wuryanto; Pujiati, Herni
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4293

Abstract

This study aims to determine the effect of brand image, customer value, and product quality on customer satisfaction (study of coffee shop customers at Forestthree Coffee Transyogi). The number of respondents is 80 respondents. The results showed that there is a brand image that does not have a positive and significant effect on customer satisfaction. This can be seen from the t-count value of 0.587 < t table of 1.992 and the sig value of Brand Image (X1) of 0.218> 0.05. So it can be concluded that H0 is accepted and Ha is rejected, and for customer value, product quality has a positive influence on customer satisfaction. This can be seen from the t-count value of 7.362 (X2), 5.782 (X3) > t table of 1.992. The results of the tests that have been carried out also show that customer value and product quality simultaneously have an influence on customer satisfaction as evidenced by a significant value of 0.000 < 0.05 and F count 122,550 > F table 2.73. For the DW value is 1.738, based on this, it is obtained that the value of dL = 1.560, the value of dU = 1.715, the value of 4-dL = 2.440, and the value of 4-dU = 2.285. Therefore, it can be concluded that there is no auto-correlation in the linear regression model because the value of dU(1.715) < DW (1.738) < 4-dU (2.285). The conclusion of this study is that customer satisfaction is caused by customer value and product quality. As for Customer Satisfaction does not happen which is caused by the Brand Image. Suggestions for this researcher are then expected to look for research materials that have an impact or have a positive effect on each of the variables.
PENGARUH BUDAYA ORGANISASI DAN KOMPETENSI TERHADAP KINERJA PRAJURIT DI MAPUSPALAD Wibowo, Wuryanto; Faeni, Dewi Puspaningtyas
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 9 (2025): SINERGI : Jurnal Riset Ilmiah, September 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i9.1687

Abstract

This research aims to provide evidence regarding the influence of organizational culture and competency on Soldier Performance in Mapuspalad. The variables measured are organizational culture (X1), competency (X2) and performance (Y). The sample used in this research was Soldiers in Mapuspalad. The sampling method used was saturated sampling. Saturated sampling uses a relatively small population even though both use the entire population as a sample. (Sugiyono, 2017:122). The data used is primary data using a questionnaire, with a sample of 105 Soldiers in Mapuspalad as respondents. The analysis carried out was multiple linear regression analysis, f-test and simple t-test. From the results of this research, it was found that the f-test was 11.006 > f-table 1.665 and the significance was 0.000 < 0.05, so organizational culture and competence had a positive and significant effect on the performance of Soldiers in Mapuspalad. The calculated t-test results of the organizational culture variable (X1) are 4.074 > t-table 1.665 and sig 0.000 with the results having a positive and significant effect on the performance of Soldiers in Mapuspalad while the t-calculated competency (X2) is 2.832 > t-table 1.665 and significant 0.006, with the results having a positive and significant effect on the performance of Soldiers in Mapuspalad.
Co-Authors Dewi Puspaningtyas Pujiati, Herni