Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Nusantara Journal of Behavioral and Social Science Communica : Journal of Communication
Mohamad, Siti Hajar
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Humanities Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Unraveling the learning behaviors of chinese private college students and effective guiding strategies Gao, Yanhua; Mohamad, Siti Hajar
Nusantara Journal of Behavioral and Social Science Vol. 4 No. 1 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/njbss.202574

Abstract

The rapid expansion of private higher education in China has highlighted the need to understand students' learning behaviors and develop effective guidance strategies to enhance academic outcomes. This study examines the learning patterns, motivations, and challenges faced by Chinese private college students using a mixed-methods approach, combining surveys, case studies, and in-depth interviews across multiple institutions. Findings reveal that students’ learning behaviors are influenced by personal goals, institutional support, and family background. While some students demonstrate strong self-regulation and engagement, others struggle with time management, motivation, and active participation. Experiential and project-based learning, academic counseling, and peer mentoring emerge as effective strategies for improving student engagement and academic performance. Institutions that implement blended learning models and real-world applications through industry collaborations show higher levels of student motivation and success. Additionally, fostering a supportive campus culture through extracurricular activities and mentorship programs enhances students' overall learning experience. The study provides practical recommendations for educators and policymakers to optimize instructional methods and institutional resources, ensuring a more effective and inclusive learning environment. By addressing key learning challenges and implementing targeted interventions, private colleges in China can better support students in achieving their academic and career goals.
The Effect of Social Media on Complex Buying Behavior in Insurance Industry with Age as Moderating Variable Azman, Siti Nur Fadilah; Mohamad, Siti Hajar
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.512

Abstract

The increasing popularity of social media has provided a new opportunity for businesses to boost sales. The slow growth of insurance penetration rate in Malaysia, leaves many Malaysians at financial risk. Hence understanding how social media can affect complex buying behavior should help insurance companies to boost their sales. This study will focusing in Klang Valley population, since it is diverse in term of race, financial status and religion making it a suitable sample.  This study is using theory of Reasoned Action and Social Identity Theory to investigate how social media can give effect on complex buying behavior in insurance industry with age as moderating factor. The methodology used in this study is online survey, it was designed and distributed to target respondents in Klang Valley using purposive sampling. A total of 211 responses were gained and only 178 from them are valid responses. The responses were analyzed with SPSS and Partial Least Square structural equation modeling (PLS-SEM). The finding of the study discuss both user review and social proof were discovered to have significant influence on complex buying behavior in insurance industry. However social media influencer does not significantly affect complex buying behavior. Furthermore, it was also found that age does not moderate the relationship between user review and complex buying behavior in insurance industry. The results contribute to the academic literature by reinforcing the relevance of TRA and SIT in understanding consumer decision-making in complex purchases.
Co-Authors Azman, Siti Nur Fadilah Gao, Yanhua