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All Journal Journal of Community Dedication International Journal of Economics, Business and Innovation Research IECON: International Economics and Business Conference Journal of Studies in Academic, Humanities, Research, and Innovation
Andi Alfianto Anugrah Ilahi
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Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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Implementation Strategy of Fun English Educationin Approach SWOT Analysis Andi Alfianto Anugrah Ilahi; Syahban Mada Ali
IECON: International Economics and Business Conference Vol. 1 No. 1 (2023): International Conference on Economics and Business (IECON-1)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/ewch0f49

Abstract

This study aims to determine the marketing strategy for the development of Fun English Education Course Institutions and find the right marketing strategy in implementing marketing mix which includes 4P (product, promotion, place, people) at Fun English Education Course Institutions to achieve targets using the SWOT Analysis approach. The method used is descriptive qualitative which can answer the problems that have been found by researchers and analyze the phenomena that occur in Fun English Education accompanied by a SWOT analysis to review the strengths and opportunities that the institution has andthen make maximum use of it to overcome the weaknesses and threats that arise. faced. After carrying out a SWOT analysis and formulating a new strategy, it turns out that Fun English Education in terms of development still has marketing strategy constraints from various sectors. For this reason, Fun English Education needs to maintain the strategy that has been successfully implemented and develop a more varied product differentiation and prioritize promotional activities to various schools on certain activities.
MEMBANGUN MINDSET WIRAUSAHA SEJAK REMAJA Andi Alfianto Anugrah Ilahi; Hasbiyah Srianah Amir; Darmawansah Ibrahim
JOURNAL OF COMMUNITY DEDICATION Vol. 5 No. 2 (2025): MEI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

In the era of globalization and rapid technological development, the decline in youth entrepreneurship is a serious challenge in various countries, including Indonesia. One strategic solution to overcome this problem is to develop an entrepreneurial mindset from adolescence. An entrepreneurial mindset encompasses not only the ability to create a business but also fosters a creative, innovative, independent, and resilient attitude in facing challenges. This article aims to examine the importance of early entrepreneurship education and training, particularly among adolescents, through curriculum approaches, training, and the role of family and school environments. By fostering an entrepreneurial spirit from adolescence, it is hoped that the younger generation can become independent economic actors capable of creating jobs, improving community welfare, and contributing to national economic development. This study uses a descriptive qualitative approach with literature review and field observation methods. The results indicate that cultivating the habit of creative thinking, the courage to take risks, and active involvement in entrepreneurial activities can shape a productive and solution-oriented mindset in adolescents.
The Influence of Influencers and Brand Awareness on Purchase Decisions in MSMEs (Amaryllis Hijab) Megawati Beddu; Ismah Rustam; Andi Alfianto Anugrah Ilahi; Irawati Nur; Imron Burhan
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2190

Abstract

Small and Medium Enterprises (SMEs) as drivers of the Indonesian economy often face marketing constraints due to limited resources, resulting in low consumer awareness of their products. The utilization of influencer marketing and brand awareness strengthening proved to be an effective solution to enhance purchasing decisions, particularly for Amaryllis Hijab SMEs in the competitive Muslim fashion industry. This study analized the influence of both influencers and brand awareness to provide strategic contributions for the development of digital marketing in SMEs. This research aimed to determine the partial and simultaneous influence of Influencer and Brand Awareness on purchasing decisions in MSMEs (Amaryllis Hijab). The data analysis method used is quantitative descriptive analysis. The data analysis technique employed was multiple regression analysis using SPSS for Windows 30.0. The data utilized in this research was primary data, sourced from questionnaires filled out by respondents. The results of this research indicated that Influencer partially influenced purchasing decisions in MSMEs (Amaryllis Hijab), with a t count​ value of (2.800) > ttable​ (2.002) and a significance value of 0.007 < 0.05. And Brand Awareness partially influenced purchasing decisions in MSMEs (Amaryllis Hijab), with a tcount​ value of (3.842) > ttable​ (2.002) and a significance value of <0.001 < 0.05. Influencer and Brand Awareness simultaneously influenced purchasing decisions in MSMEs (Amaryllis Hijab), with an f count​ value of (41.226) > ftable​ (3.15) and a significance of <0.001 < 0.05.
Marketing Strategy And Creative Product Innovation On Coffee Business Marketing Performance Andi Alfianto Anugrah Ilahi; Mulyana Machmud; Hamida Hasan; Fahmi Faturrahman
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1448

Abstract

This study aims to describe the role of marketing strategies and creative product innovation in improving marketing performance in coffee businesses. The approach used was qualitative with descriptive methods. Data were collected through in-depth interviews, observation, and documentation with coffee business owners and managers in Parepare City. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that marketing strategies implemented by coffee business actors include the use of social media, improving service quality, and strengthening local brands as the main attraction for consumers. Meanwhile, creative product innovation is realized through the development of flavor variants, attractive packaging designs, and product presentations that emphasize cultural values ​​and regional characteristics. These two aspects support each other in improving marketing performance, as seen from the increase in the number of customers, consumer loyalty, and the positive image of coffee businesses in the local market. This study confirms that successful marketing performance depends not only on promotional strategies, but also on the ability of business actors to innovate creatively according to market needs and tastes. Thus, the integration of marketing strategies and creative product innovation is key to the sustainability and competitiveness of coffee businesses in the modern era.
Co-Authors Darmawansah Ibrahim Fahmi Faturrahman Hamida Hasan Hasbiyah Srianah Amir Imron Burhan Irawati Nur Ismah Rustam Megawati Beddu Syahban Mada Ali