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All Journal Jurnal Suara Pengabdian 45 Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Sera Triya Meilida
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Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

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Fenomena Culture Shock Mahasiswa Program Pertukaran Mahasiswa Merdeka Asal Jawa di Kalimantan Barat Sera Triya Meilida
Jurnal Suara Pengabdian 45 Vol. 4 No. 1 (2025): Maret: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/fhj26p82

Abstract

Artikel ini mengkaji culture shock yang dialami oleh mahasiswa program Pertukaran Mahasiswa Merdeka (PMM) asal Jawa yang mengikuti program studi di Kota Pontianak, Kalimantan Barat. Penelitian ini bertujuan untuk menggali pengalaman dan dampak culture shock terhadap mahasiswa dalam proses adaptasi budaya, sosial, dan akademik mereka. Menggunakan pendekatan kualitatif dengan observasi partisipatif, studi ini menemukan bahwa mahasiswa asal Jawa mengalami berbagai tantangan budaya seperti perbedaan adat istiadat, bahasa, pola hidup, dan kebiasaan masyarakat setempat yang cukup berbeda dengan kehidupan mereka di Jawa. Meskipun demikian, sebagian besar mahasiswa berhasil mengatasi kesulitan tersebut melalui proses pembelajaran sosial dan kultural yang mendalam. Temuan ini menunjukkan pentingnya dukungan akademik dan sosial dalam mempercepat proses adaptasi bagi mahasiswa yang mengikuti program pertukaran antar daerah, serta memberikan wawasan tentang keragaman budaya Indonesia yang dapat memperkaya pengalaman pendidikan.
Pengaruh Content Marketing, Social Media Marketing, dan Viral Marketing Terhadap Keputusan Pembelian Konsumen: Studi Kasus pada Cenklik Coffee Sera Triya Meilida; Cindy Agnesia; Balqis Larasati; Septia Nur Humairoh; Nadiya Fikriatuz Zakiyah
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i2.4063

Abstract

The development of digital technology has brought significant changes in marketing strategies, including in the culinary industry such as coffee shops. This study aims to determine the effect of content marketing, social media marketing, and viral marketing on consumer purchasing decisions, with a case study on Cenklik Coffee. This study uses a qualitative approach with a case study method and data collection techniques through literature review. The results of this study are expected to provide a deeper understanding of the effectiveness of each digital marketing strategy in influencing consumer purchasing decisions. The findings of this study can be used by business actors, especially in the coffee shop sector, to design more effective and attractive digital marketing communication strategies. Data validity is guaranteed through triangulation from various sources such as Google Maps reviews and Cenklik Coffee social media content analysis. This study provides a practical contribution to business managers as well as a theoretical basis for further research in the fields of consumer behavior and digital marketing.
Co-Authors Balqis Larasati Cindy Agnesia Nadiya Fikriatuz Zakiyah Septia Nur Humairoh