Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Dillah, Sahari Ayu Farrah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pendekatan Literature Reviews dalam Keterlibatan Konsumen pada Sosial Media Instagram: Mengetahui Efek Customer Complaint terhadap Loyalitas Konsumen dan Kepuasan Konsumen Dillah, Sahari Ayu Farrah; Kurniawati, Kurniawati; Siagian, Yolanda Masnita
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5812

Abstract

The development of the internet and digital technology currently makes it easier for consumers to convey consumer responses and satisfaction. Customer response in expressing dissatisfaction with a product or service due to a difference between expectations and the actual capabilities of a product or service offered. This will have a negative effect which is believed to affect consumer loyalty. This research discusses consumer involvement in providing complaints on Instagram social media, and whether it affects consumer satisfaction and loyalty. The research method used is a Systematic Literature Review (SLR) with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-analyses) analysis model. The research results show that consumer complaints given or disseminated on Instagram social media have an effect on consumer loyalty and consumer satisfaction.
Co-Authors Kurniawati Kurniawati