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All Journal Nusantara Journal Of Management Business (NUMABI) Multidisciplinary Indonesian Center Journal
Lati, Lati Sari Dewi
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Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Other

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THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES IN INCREASING SALES OF TRADITIONAL FOOD MSMES IN CIAMIS Lati, Lati Sari Dewi
Nusantara Journal Of Management Business (NUMABI) Vol. 2 No. 1 (2025): Nusantara Journal Of Management Business
Publisher : LKP DCI

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AbstractThis study aims to evaluate: The promotional strategies implemented by traditional food MSMEs in Ciamis Regency; The sales volume achieved by these MSMEs; and The impact of promotional strategies on sales volume. Using a descriptive quantitative method with a sample of 65 respondents selected through total sampling, the study reveals that: The promotional strategies employed by traditional food MSMEs in Ciamis Regency are effective; The sales volume of these MSMEs is satisfactory; and Promotional strategies have a positive and significant effect on sales volume, with a coefficient of determination of 37.7%. This indicates that promotional strategies account for 37.7% of the variation in sales volume, while the remaining 62.3% is influenced by other factors not explored in this study. The findings suggest that while promotional strategies play a crucial role, additional research is needed to identify other factors impacting sales volume.
PELATIHAN KEWIRAUSAHAAN DENGAN FOKUS PEMASARAN DIGITAL: Keywords : Digital entrepreneurship, digital marketing strategies, copywriting techniques Lati, Lati Sari Dewi; Falah , Asep Saeful
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 3 (2024): Vol. 1 No. 3 Edisi Juli 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i3.169

Abstract

The implementation of the community service at SMK Daarul Abroor aimed to enhance students' understanding of digital entrepreneurship and the application of simple digital marketing strategies. The results showed that the participants had grasped the basic concepts of digital entrepreneurship and were able to apply digital marketing strategies effectively. The success rate of this service was measured through discussions and Q&A sessions with the participants, indicating a good understanding. To improve the effectiveness of future activities, it is recommended to provide computers with internet access to enable direct practice related to digital marketing activities. Additionally, specialized practice in copywriting techniques is also necessary to maximize digital marketing activities. This will help participants understand and apply design, content layout, and copywriting techniques more efektivitas.
Co-Authors Falah , Asep Saeful