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All Journal JUSIM (Jurnal Sistem Informasi Musirawas) Journal of Innovation and Future Technology (IFTECH)
Vebriandi, M Yazed
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Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Library & Information Science

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IMPLEMENTASI FRAMEWORK LARAVEL FILAMENT PADA SISTEM CRM UNTUK OPTIMALISASI DATA PELANGGAN DAN PROGRAM LOYALITAS POIN DI TOKO BRANDING TELEMARCO Sudarsono, Edi; Vebriandi, M Yazed
Journal of Innovation And Future Technology (IFTECH) Vol. 7 No. 1 (2025): Vol 7 No 1 (Februari 2025): Journal of Innovation and Future Technology (IFTECH
Publisher : LPPM Unbaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/iftech.v7i1.3839

Abstract

Web-based customer relationship management (CRM) systems offer modern solutions to enhance customer loyalty through improved data management and transactional point programs. This study focuses on developing a CRM system tailored for TELEMARCO-branded stores under PT. Cahaya Mulia Glassindo Lestari using the Laravel Filament framework. The development process adopts the waterfall model, encompassing requirements analysis, system design, implementation, testing, and maintenance. The system features functionalities for customer data input, transaction recording, and automated point accumulation based on predefined rules. Extensive testing indicates that the CRM system significantly enhances efficiency in managing customer data, improves the precision of point calculations, and provides a user-friendly interface. Additionally, the implementation demonstrates a positive influence on customer retention and strengthens TELEMARCO’s marketing strategies by fostering personalized customer engagement. The adoption of the Laravel Filament framework proves effective due to its responsive design and ease of use, enabling the rapid deployment of web-based applications. This research highlights the practical benefits of integrating modern PHP frameworks in CRM development, particularly for retail businesses seeking to optimize customer relationship processes. Overall, this study contributes to the growing body of knowledge on CRM system advancements, offering a scalable and efficient solution for improving customer loyalty in competitive market environments.
PENGEMBANGAN APLIKASI MIDDLEWARE BERBASIS LARAVEL (FILAMENT) UNTUK SINKRONISASI PENJUALAN REAL-TIME MELALUI INTEGRASI API Sudarsono, Edi; Vebriandi, M Yazed
JUSIM (Jurnal Sistem Informasi Musirawas) Vol 10 No 2 (2025): JUSIM : Jurnal Sistem Informasi Musi Rawas DESEMBER
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jusim.v10i2.2759

Abstract

Penelitian ini mengembangkan aplikasi middleware berbasis Laravel (Filament) untuk sinkronisasi penjualan secara real-time melalui integrasi API. Penelitian bertujuan merancang arsitektur middleware yang menghubungkan sistem penjualan, inventori, CRM, dan ERP dengan latensi rendah, ketersediaan tinggi, serta keamanan data terjaga. Pendekatan konseptual mengadopsi paradigma API-first dan arsitektur mikroservis, memanfaatkan Laravel dan Filament sebagai kerangka kerja antarmuka administrasi yang efisien. Desain arsitektur mencakup pola komunikasi layanan, gateway API, manajemen identitas, enkripsi data, audit log, dan strategi governance untuk interoperabilitas dan kepatuhan kebijakan lintas sistem. Evaluasi konseptual melalui analisis arsitektur dan studi literatur berfokus pada kinerja, skalabilitas, dan respons sistem di skenario beban tinggi. Hasil kajian menunjukkan arsitektur yang diusulkan bersifat robust, modular, dan adaptif, memfasilitasi integrasi alat analitik serta sumber data tambahan tanpa mengorbankan keamanan atau kepatuhan regulasi. Temuan ini menyimpulkan bahwa middleware API-first dapat meningkatkan visibilitas inventori, mempercepat respons permintaan pasar, serta menyederhanakan pemeliharaan sistem terdistribusi. Hasil penelitian diharapkan menjadi dasar bagi integrasi data real-time yang kokoh di lingkungan bisnis modern.
Co-Authors Sudarsono, Edi