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All Journal Abimanyu: Journal of Community Engagement Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat)
Zawawi , Zawawi
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Agriculture, Biological Sciences & Forestry Arts Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The LABELING AND PACKAGING AS A MARKETING STRATEGY FOR UMKM IN GALENGDOWO VILLAGE, WONOSALAM DISTRICT Maulidia , Ayu; Zawawi , Zawawi
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p50-55

Abstract

This research discusses the role of labeling and packaging as a marketing strategy for micro, small and medium enterprises (MSMEs) in Galengdowo village, Wonosalam district. The main focus of this research is to understand how implementing effective labels and packaging can increase the competitiveness of MSME products in regional markets. This study also identifies the obstacles faced by MSMEs in implementing labeling and packaging strategies and finds solutions to overcome these obstacles. With provides a detailed analysis of the factors that influence the choice of design, materials and messages on labels and packaging. It is hoped that this research can provide practical and applicable recommendations for MSMEs. The research results show that label and packaging innovation has the potential to expand market share, increase competitiveness, strengthen the brand image of MSME products, and ultimately support regional economic growth. Keywords: MSME, packaging, labeling, marketing, innovation
PENERAPAN MANAJEMEN OPERASIONAL DI PT. AGRODANA FUTURES: STUDI PADA PROSES EKSEKUSI TRANSAKSI DAN LAYANAN NASABAH Wirasada, Gabriel Damar; Zawawi , Zawawi
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i2.4602

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan manajemen operasional di PT. Agrodana Futures Surabaya. Pendekatan penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa Manajemen operasional diterapkan melalui langkah strategis seperti perencanaan strategis, manajemen kualitas, pelatihan dan pengembangan karyawan, perbaikan berkelanjutan. Sistem ini efektif dalam mengidentifikasi dan mengatasi risiko secara proaktif melalui pengawasan berkelanjutan. Tantangan utama meliputi risiko adanya human error, adaptasi teknologi, dan gangguan sistem yang memerlukan pelatihan dan pengembangan teknologi secara berkelanjutan. Penerapan manajemen risiko operasional yang efektif memberikan dampak positif terhadap kinerja karyawan, meningkatkan kepercayaan nasabah, dan memperlancar proses closin
Co-Authors Maulidia , Ayu Wirasada, Gabriel Damar