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All Journal Jurnal Manajemen dan Ekonomi Kreatif
Asep supendi
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Decision Sciences, Operations Research & Management

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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH PADA BANK SYARIAH Pramesti Rihhadatul Aisy; St.Haelina Sefaringga; Asep supendi; Heny Saraswati; Wahyu Hidayat
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i3.115

Abstract

This research aims to find out how the influence of service quality on customer loyalty in Islamic banks. Service quality is represented by 6 variables, namely tangible, reliability, responsiveness, assurance, empathy and Compliance to Islamic Law. The research method used is a quantitative method which aims to find out the results of the data have been normally distributed. The data used in this study are primary data through questionnaires distributed to 30 respondents and secondary data to complete them. The results of this study are expected to increase the effectiveness of Islamic bank strategies in increasing the satisfaction of Islamic bank customers.
Co-Authors Heny Saraswati Pramesti Rihhadatul Aisy St.Haelina Sefaringga Wahyu Hidayat