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All Journal Jurnal Manajemen dan Ekonomi Kreatif
Jualiana Kadang
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Decision Sciences, Operations Research & Management

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Strategi Pengembangan Usaha Dagang Menggunakan Analisis SWOT di Perusahaan Coconut Sejahtera Muhammad Fahrurahman; Jualiana Kadang; Erwan Sastrawan
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i3.118

Abstract

This study aims to formulate alternative business developing strategies that are implemented at Coconut Sejahtera. Data analysis used is SWOT analysis. The results of this study showed that based on the analysis internal environment using the IFAS matrix, the most influential strength factor is being able to read price changes through the international oil price market and the most influential weakness factor is limited capital. Meanwhile, from the external environment analysis with EFAS matrix, the most influential opportunity factor is the abundance of copra commodities and the most influential threat factor is the arrival of large traders from outside the region.
Co-Authors Erwan Sastrawan Muhammad Fahrurahman