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All Journal JIKE : Jurnal Ilmu Komunikasi Efek Journal of Creative Student Research
Tiara Indah
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Pengaruh Pengawasan, Disiplin Kerja dan Reward Terhadap Kinerja Pegawai pada Kantor Walikota Medan Divisi Perencanaan dan Keuangan Tiara Indah; Eka Purnama Sari
Journal of Creative Student Research Vol. 1 No. 1 (2023): Februari : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i1.1143

Abstract

In general, every company or agency prioritizes the good performance of its employees. Good performance can advance the company in terms of time and completeness of work. The problem faced is that some employees are not disciplined in carrying out their duties and obligations. Given the performance of employees who are still far from expected because there are still some employee expectations that have not been met. The problem that occurs is that supervision is not carried out routinely and is not attentive. Given that supervision is still far from what was expected because there are still some expectations of supervision that have not been fulfilled. So this can affect employee performance. The problem at issue is that the reward does not meet employee satisfaction. Considering that the reward is still far from what was expected because there are still several expectations for the reward that have not been fulfilled. So that this can affect the performance of employees. This research is a quantitative research with associative method. Based on the results of the SPSS test on Anova data in column R Square = 0.921, all variables affect the Employee Performance Variable by 92.1% and the remaining 7.9% is influenced by other variables outside this regression equation or variables not examined. So it can be concluded that the specified variable is very influential on employee performance.
Optimalisasi Peran dan Fungsi Public Relations dalam Mengadapi Artificial Intelligence (AI) Tiara Indah
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 8 No. 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7221

Abstract

The urgency of this research is based on the phenomenon of the increasing use of AI in various sectors including in the field of Public Relations, so this study aims to determine whether the role and function of PR will be completely replaced by AI, and what Public Relations (PR) practitioners can do to survive in the era of using Artificial Intelligence (AI). As we know that AI itself is like a double-edged sword, on the one hand AI can help humans to make it easier to complete their tasks and work, but on the other hand the presence of AI can also be a threat that the role and function of human tasks can be replaced. The research method used is a literature study by collecting and analyzing various literature related to PR and AI. The results of this study show that until now the role and function of PR cannot be completely replaced by AI, but there are several efforts that must be made by a PR in dealing with the phenomenon of using AI. The first effort is that PR practitioners must be adaptive to technological developments, so that AI is no longer a threat but rather a tool to increase productivity and efficiency. Furthermore, a PR must also apply humanist values ​​such as maintaining ethics, privacy, and communicating person to person with the public so that PR tasks and functions are not completely replaced by AI. The results of this study can provide suggestions for PR practitioners to always go hand in hand with technology, improve digital capabilities while still implementing the humanist side. Keywords: Public Relations, Artificial Intelligence, Optimizing the role and function of PR
Co-Authors Eka Purnama Sari