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All Journal JURNAL LENTERA BISNIS International Journal of Economics (IJEC)
Sitepu, Adma Sari
Universitas Esa Unggul
Economics, Econometrics & Finance Social Sciences

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PENGARUH ASPEK PENGALAMAN MEREK TERHADAP CUSTOMER DELIGHT PADA PENGGUNAAN KOSMETIK DEKORATIF KOREA Adma Sari Sitepu
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1417

Abstract

The objective of this study is to examine direct impact of consumer brand experience through sensory, affective, behavioral and cognitive on the customer delight to use Korean decorative cosmetics. A survey-based data collection approach was employed, utilizing a questionnaire administered to 255 respondents in five region city of the Special Capital Territory of Jakarta. The data were analyzed using Multiple Regression Analysis. The findings indicate a positive effect of sensory and affective on the customer delight of usages of Korean decorative cosmetics. Additionally, the study reveals that the effect of behavioral and cognitive are not impactful on the customer delight . This research offers managerial insights, suggesting that marketers and stakeholders within the Indonesian cosmetics industry should develop marketing strategies that enhance consumers' emotions and foster positive attitudes toward the behavior of using Korean decorative cosmetics to incline further contributing to customer delight
STRES KERJA DAN KOMITMEN ORGANISASI DIPENGARUHI BERPIKIR POSITIF SERTA KEPUASAN KERJA Farhansyah, Ifan; Sitepu, Adma Sari
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1712

Abstract

High work pressure in the manufacturing sector has led to a decline in employee commit-ment to organizations. This study aims to analyze the effect of job stress on organizational commitment, with positive thinking and job satisfaction as moderating variables. The popu-lation of this research includes all production operators at a Japanese automotive foreign investment company in the MM2100 industrial area, Cikarang. A total of 280 respondents were selected using purposive sampling. This research uses a quantitative approach, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that job stress has a negative and significant effect on organization-al commitment. The higher the perceived stress, the lower the employee's commitment. Posi-tive thinking and job satisfaction are proven to weaken the negative effect of stress on com-mitment. Employees who maintain a positive mindset and are satisfied with their superiors and career development opportunities tend to be more resilient under pressure. This study suggests that management should create a healthy work environment, provide training on positive thinking, and establish a fair career development system. The findings contribute to human resource strategies, especially in reducing the impact of work stress on employee loyalty.
PENGARUH CUSTOMER KNOWLEDGE MANAGEMENT, KEPUASAN PELANGGAN DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPERCAYAAN PELANGGAN Khotimah, Mia Husnul; Sitepu, Adma Sari
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1716

Abstract

This study aims to analyze the influence of customer knowledge management, perceived value, and customer satisfaction on customer loyalty, with customer trust as a mediating variable. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS software, data was collected from an online survey. The results indicate that customer trust has a positive effect on customer loyalty, reinforcing the importance of building trust in customer relationships. Customer knowledge management significantly influences customer trust and customer loyalty. Customer satisfaction was also found to have a positive influence on customer trust and loyalty, both directly and through the mediation of trust. Additionally, perceived value positively influences customer trust and customer loyalty through trust. These findings suggest that companies should focus on customer knowledge management, enhancing customer satisfaction, and creating perceived value to strengthen customer loyalty.
The Influence of Service Quality, Food Quality, Price, and Physical Environment on Customer Satisfaction and Customer Loyalty Gracia Datu, Shania Syalomita; Adma Sari Sitepu
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1757

Abstract

Strongly embedded customer loyalty impacts consumption behavior. To win business competition, loyal customers are the main goal of the culinary industry through achieving customer satisfaction. Maintaining customer satisfaction, through: service quality as one of the main weapons to maintain prestige value by providing more satisfaction; food quality as an important component in the production process; price which has a significant influence because high or low product prices affect product sales, and the physical environment creates a first impression and influences customers' initial perceptions of service or food quality. This study aims to identify the influence of service quality, food quality, price and physical environment through customer satisfaction on customer loyalty. Sampling used a purposive sampling technique, namely customers consuming takeaway or dine-in at least twice in the past month, minimum age 18 years - maximum 47 years, domiciled in Bekasi City, processing data from 200 respondents using SEM PLS. The results showed that service quality, food quality, price and physical environment have a positive effect on customer satisfaction and customer satisfaction has a positive effect on customer loyalty. Further research can explore other relationships such as celebrity endorsers, brand love, brand awareness, brand image, brand trust and other variables
Co-Authors Farhansyah, Ifan Gracia Datu, Shania Syalomita Khotimah, Mia Husnul