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Sitepu, Adma Sari
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Economics, Econometrics & Finance Social Sciences

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STRES KERJA DAN KOMITMEN ORGANISASI DIPENGARUHI BERPIKIR POSITIF SERTA KEPUASAN KERJA Farhansyah, Ifan; Sitepu, Adma Sari
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1712

Abstract

High work pressure in the manufacturing sector has led to a decline in employee commit-ment to organizations. This study aims to analyze the effect of job stress on organizational commitment, with positive thinking and job satisfaction as moderating variables. The popu-lation of this research includes all production operators at a Japanese automotive foreign investment company in the MM2100 industrial area, Cikarang. A total of 280 respondents were selected using purposive sampling. This research uses a quantitative approach, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that job stress has a negative and significant effect on organization-al commitment. The higher the perceived stress, the lower the employee's commitment. Posi-tive thinking and job satisfaction are proven to weaken the negative effect of stress on com-mitment. Employees who maintain a positive mindset and are satisfied with their superiors and career development opportunities tend to be more resilient under pressure. This study suggests that management should create a healthy work environment, provide training on positive thinking, and establish a fair career development system. The findings contribute to human resource strategies, especially in reducing the impact of work stress on employee loyalty.
PENGARUH CUSTOMER KNOWLEDGE MANAGEMENT, KEPUASAN PELANGGAN DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPERCAYAAN PELANGGAN Khotimah, Mia Husnul; Sitepu, Adma Sari
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1716

Abstract

This study aims to analyze the influence of customer knowledge management, perceived value, and customer satisfaction on customer loyalty, with customer trust as a mediating variable. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS software, data was collected from an online survey. The results indicate that customer trust has a positive effect on customer loyalty, reinforcing the importance of building trust in customer relationships. Customer knowledge management significantly influences customer trust and customer loyalty. Customer satisfaction was also found to have a positive influence on customer trust and loyalty, both directly and through the mediation of trust. Additionally, perceived value positively influences customer trust and customer loyalty through trust. These findings suggest that companies should focus on customer knowledge management, enhancing customer satisfaction, and creating perceived value to strengthen customer loyalty.
Co-Authors Farhansyah, Ifan Khotimah, Mia Husnul