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All Journal Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik
Yushar, Nur Inayah
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Religion Languange, Linguistic, Communication & Media Social Sciences

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Resepsi Khalayak Dalam Ruang Komentar Youtube Yushar, Nur Inayah
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 10 No 1 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v10i1.42445

Abstract

This study examines netizens' responses to the inaccuracy of the COVID-19 test as Tompi’s claim on Deddy Corbuzier's YouTube channel. The research method adapted Stuart Hall's encoding-decoding model into the online space, and it will analyze the comparison between the discourse that the encoder wants to build with the interpretation built by the decoder. We found some conflicting tendencies. On the one hand, the decoder sometimes articulates what the encoder or sender means and puts some appreciation, making a new story, metaphor, joke, curse word, and opposite interpretation.
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