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Nur Khairun Niswah
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Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI HUMAS LLDIKTI WILAYAH II DALAM PENGELOLAAN KONTEN DIGITAL UNTUK EDUKASI DAN SOSIALISASI INFORMASI PERGURUAN TINGGI DI ERA TRANSFORMASI DIGITAL Nur Khairun Niswah; Dwi Maharani
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9661

Abstract

Persaingan digital yang ketat menuntut strategi efektif dalam merancang konten yang sesuai dengan minat audiens. Humas LLDIKTI Wilayah II aktif mengelola media sosial dengan mengunggah berbagai konten, seperti Live Report, Reels, Podcast, dan video informatif sesuai jadwal. Meski demikian, penyebaran dan popularitas konten tidak bisa hanya mengandalkan unggahan semata. Data yang dikumpulkan dalam laporan ini dianalisis dengan metode analisis deskriptif kualitatif melalui tiga tahapan utama: reduksi data, penyajian data, dan penarikan kesimpulan. Hasil dari penelitian ini adalah beberapa kendala utama termasuk tingginya kompetisi konten digital, terbatasnya sumber daya dan infrastruktur yang memadai, keberagaman audiens yang harus dijangkau, serta rendahnya tingkat literasi digital pada segmen audiens tertentu. Selain itu, perkembangan teknologi yang sangat cepat menambah tantangan bagi LLDIKTI untuk tetap relevan dan dapat memanfaatkan teknologi terbaru secara optimal
PEMANFAATAN INSTAGRAM LEMBAGA LAYANAN PENDIDIKAN TINGGI (LLDIKTI) WILAYAH II SEBAGAI MEDIA INFORMASI TENTANG PERGURUAN TINGGI Nur Khairun Niswah; Dwi Maharani
Journal of Innovation Research and Knowledge Vol. 5 No. 4: September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is titled "The Utilization of Instagram by the Higher Education Service Institution (LLDIKTI) Region II as an Information Medium about Higher Education." The aim of this research is to identify how LLDIKTI Region II utilizes Instagram as a medium for disseminating information about higher education. The research employs a qualitative approach with a descriptive qualitative method. Data were collected using three main techniques: in-depth interviews, observation, and documentation. These three techniques were applied simultaneously to obtain comprehensive and relevant data in line with the research focus. The theories used in this study are the New Media Theory, Uses and Gratification Theory, and Media Richness Theory. The findings indicate that Instagram has become an effective medium for LLDIKTI Region II to deliver higher education information quickly, widely, and visually. The utilization of various features such as feed, stories, reels, and highlights enables the institution to reach audiences with diverse preferences, aligning with the theories applied.
Co-Authors Dwi Maharani