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All Journal Majalah Ilmiah Pelita Ilmu IIJSE
Mahendrawan, Andrias Dwi
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Economics, Econometrics & Finance Social Sciences

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Influence Influence Analysis Celebrity Endorsement, Flash Sale, Live Streaming to Impulse Buying Shopee Users in Jember Kusumasari, Indah Respati; Mahendrawan, Andrias Dwi; Bara Kusuma, Yanda
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6431

Abstract

The digital era is increasingly developing rapidly, e-commerce or electronic commerce has become one of the most widely used and rapidly growing forms of commerce in Indonesia. Quoted to Ramadhan (2020), in the last year, Indonesia managed to rank 3rd in the world in the category of most internet users. Therefore, research about influencing factors impulse buying at platform e-commerce Shopee can provide valuable insights for e-commerce companies and marketers in understanding consumer preferences and needs in Indonesia. Apart from that, this research can also help Shopee to improve their services and attract consumers' interest in continuing to buy products on their platform by optimizing live streaming, and flash sales, but further research still needs to be done to determine the effect celebrity endorsers on impulse buying of platforms. e-commerce Shopee. This research uses a survey and quantitative research method approach. Following the research objectives, this research approach is explorative descriptive, namely research by conducting and providing descriptions of symptoms and phenomena that occur in the field. The results of this research show Celebrity endorsement significant effect on impulse buying Shopee E-Commerce users in Jember City. Flash Sale influential and significant to impulse buying Shopee E-Commerce users in Jember city Live streaming significant effect on impulse buying Shopee E-Commerce users in the city of Jember. And overall, celebrity endorsements, flash sales, and live streaming have a significant effect on impulse buying.
INOVASI DAN EDUKASI KESEHATAN DALAM MITIGASI PENYAKIT DAN PENINGKATAN KUALITAS LINGKUNGAN DI KELURAHAN TANJUNG KARANG PERMAI KOTA MATARAM Arifin, Ahmad Yunus; Mahendrawan, Andrias Dwi
Majalah Ilmiah "PELITA ILMU" Vol 8 No 1 (2025): PELITA ILMU (JUNI 2025)
Publisher : STIA Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/mipi.v8i1.458

Abstract

Program KKN Tematik Lombok 2025 dilaksanakan di Kelurahan Tanjung Karang Permai, Kota Mataram, dengan fokus pada mitigasi kesehatan melalui edukasi dan inovasi berbasis teknologi. Kegiatan ini melibatkan berbagai mitra, termasuk tenaga kesehatan setempat dan kelompok masyarakat. Misi utama program ini adalah membangun pemahaman masyarakat terkait Perilaku Hidup Bersih dan Sehat (PHBS), pertolongan pertama (PP), serta pencegahan Demam Berdarah Dengue (DBD) melalui pelatihan pembuatan Ovitrap. Selain itu, dilakukan revitalisasi Taman Tanaman Obat Keluarga (TOGA) dengan sistem penyiraman otomatis berbasis Arduino guna mendukung ketahanan kesehatan berbasis lingkungan. Sebagai bagian dari promosi kesehatan, diselenggarakan kegiatan jalan sehat yang melibatkan masyarakat untuk meningkatkan kesadaran akan pentingnya aktivitas fisik. Acara ini juga dirangkaikan dengan pemeriksaan kesehatan gratis bagi lansia. Pelaksanaan program mencakup observasi, wawancara, serta penyusunan modul edukasi yang aplikatif dan mudah dipahami masyarakat, disertai kegiatan interaktif. Hasilnya menunjukkan peningkatan kesadaran masyarakat terhadap kesehatan, terutama dalam penerapan PHBS dan pencegahan DBD, serta pemberdayaan KWT dalam pengelolaan TOGA berbasis teknologi. Meskipun terdapat kendala seperti keterbatasan waktu dan perluasan cakupan sasaran, program ini tetap memberikan dampak positif dan membuka peluang keberlanjutan melalui kolaborasi dengan berbagai pihak.
Co-Authors Arifin, Ahmad Yunus Bara Kusuma, Yanda Kusumasari, Indah Respati