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All Journal Journal of Economic, Business, and Administration JEBA Jurnal Ilmu Manajemen dan Bisnis
Husain, Fitriyani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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PROMOTIONAL STRATEGY FOR INCREASING CORN STICK SALES AT UMKM CBC (CAHAYA BINTANG CAKRAWALA) IN MOODU DISTRICT. EAST CITY GORONTALO KOTA GORONTALO Noho, Nur Novianti; sudarsono; Husain, Fitriyani
Jurnal Ilmu Manajemen dan Bisnis Vol. 12 No. 3 (2024): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v12i3.1538

Abstract

The current study aims 1) The objectives of this research are 1) To find out thesales strategy for corn sticks at Cahaya Bintang Cakrawala UMKM (CBC) in Moodu. DistrictEast City Gorontalo City. 2) To find out about promotions to increase sales of jaguan sticksat UMKM CBC (Cahaya Bintang Cakawala) in Moodu, Kec. East City, Gorontalo City.The method used in this study is descriptive qualitative methods with observation data collection techniques, in-depth interviews, and documentation. The result of the study shows that 1) The promotional strategy implemented by UMKM Cahaya Bintang Cakrawala in Moodu, Kota Timur District, Gorontalo City is expanding market share by introducing goods or productson social media and frequently participating in UMKM exhibitions held by the government, Indonesian banks, private parties and in real terms through MSME product exhibitions at certain events related to the business world. Then provide promos. 2) Promotion to increase sales of cornsticksat UMKM CBC (Cahaya Bintang Cakrawala) in Moodu District. East City, Gorontalo City, by carrying out promotions to convey sales to the public by creating interesting promotional contenton social media so that consumers know about the existence of the corn stick sanduse Facebook media as a media place or means of disseminating in formation about the cornstick business and word to mouth media ormouth to mouth.
THE COMPETITIVENESS OF VILLAGE-OWNED ENTERPRISES IN BUSINESS DEVELOPMENT IN SARI TANI VILLAGE, WONOSARI DISTRICT, BOALEMO REGENCY Abdul, Yeyen; Mashudi, Imam; Husain, Fitriyani
Journal of Economic, Business, and Administration (JEBA) Vol. 5 No. 3 (2024): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/f1xnnn38

Abstract

The establishment of Village-Owned Enterprises (BUMDes) is a strategic move to strengthen the village economy and support national sovereignty. However, many BUMDes face significant challenges in achieving optimal competitiveness. This study aims to analyze the competitiveness of BUMDes Saritani Makmur in Sari Tani Village, Boalemo Regency, focusing on three dimensions: product uniqueness, product quality, and competitive pricing. Using a qualitative descriptive approach, data were gathered through in-depth interviews, observations, and documentation. The findings reveal that BUMDes Saritani Makmur currently operates in "survival mode" with low competitiveness due to generic product offerings, declining asset quality, and high operational costs caused by a lack of independent logistics. Internal hurdles, such as limited strategic vision and lack of operational capital, further hinder innovation. The study concludes that to escape stagnation, BUMDes must diversify into leading local commodities (agriculture/plantations), digitalize administration, and professionalize human resources to transition from a mere administrative relic to a thriving economic hub.
Co-Authors Abdul, Yeyen Imam Mashudi, Imam Noho, Nur Novianti Sudarsono