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All Journal JAMAS: Jurnal Abdi Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Erislan
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PELATIHAN DAN PENYULUHAN PEMBUATAN KONTEN DIGITAL UNTUK MENINGKATKAN PENJUALAN SAUNG INJUK RESTO: Training and Counseling on Digital Content Creation to Increase Saung Injuk Resto Sales Erislan
JAMAS : Jurnal Abdi Masyarakat Vol. 3 No. 1 (2025)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62085/jms.v3i1.165

Abstract

Mahalnya biaya pembuatan konten dan pemasangan iklan untuk pemasaran sebenarnya sejalan dengan output yang dihasilkan oleh perusahaan antara lain; meningkatkan penjualan, brand, memperluas pasar bahkan dapat menciptakan pasar baru. Dengan menggunakan platform yang tersedia di aplikasi smartphone biaya pembuuatan konten digital gratis dan menjadi lebih mudah untuk orang umum sekalipun. Konten digital tidak hanya penting, tetapi juga esensial untuk bertahan dan berkembang dalam dunia yang semakin terhubung ini. Dengan menghasilkan konten yang tepat dan efektif, individu dan bisnis dapat memaksimalkan potensi mereka di dunia digital yang sangat kompetitif. Maraknya media sosial dan berbagai aplikasi yang mengiringinya, seperti; aplikasi pembuatan gambar, video, teks, musik dan lain sebagainya telah membuka kesempatan bagi UMKM untuk dapat naik kelas seperti halnya perusahaan besar yang dapat membangun dan memperkenalkan brandnya secara luas. Namun, tidak semua konten yang dibuat dapat dengan mudah mengubah audiens menjadi pelanggan, ini dibutuhkan konsisten untuk membuat konten secara terus menerus. Di sinilah pentingnya peranan pembuat konten agar secara mendalam mengembangkan keterampilan pemasaran konten digital, yaitu suatu kereampilan dalam kompilasi gambar, video dan suara serta pesan yang ingin disampaikan dalam konten. Konten digital mencakup berbagai bentuk, seperti artikel, gambar, video, infografis, dan media sosial, yang digunakan untuk menyampaikan informasi, mempengaruhi keputusan, serta meningkatkan keterlibatan audiens. Melalui pelatihan dan pembuatan konten dalam digital marketing, kemampuan mendalam tentang bagaimana mendesain konten yang tepat untuk setiap tahap perjalanan pelanggan, serta memanfaatkan berbagai saluran digital secara optimal adalah bagian penting dalam strategi pemasaran digital. Selain itu pelatihan konten digital dapat memberikan pemahaman mendalam tentang bagaimana memanfaatkan berbagai platform digital untuk meningkatkan visibilitas dan penjualan suatu produk atau layanan.
Studi Keunggulan Bersaing Destinasi Wisata Jawa Barat Erislan
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2136

Abstract

One of the competitive advantages of tourist destinations can be measured through the sacrifices of tourists who are willing to leave their place of residence to travel long distances to a place they have visited, with the aim of gaining satisfaction and finding something they cannot find at home. The value of the sacrifice can be perceived in the form of reciprocity or benefit. The suitability of the benefits received when visiting must be in accordance with the sacrifices made by tourists. Fulfilling tourists' expectations of the destination will produce added value in tourists' perceptions which will lead to satisfaction and have implications for repeat visits to the destination continuously. Tourism development that is committed to providing the best experience to tourists when visiting destinations is the toughest challenge for tourist attraction managers. Apart from the different expectations of tourists which demand a variety of tours, good and unique service can also be a concept of competitive advantage in order to provide quality tourism that cannot be found in the environment where tourists live. In this research, we conducted a study to measure the extent to which the concept of competitive advantage above was identified and confirmed to tourists, so that we obtain a reality that describes whether a tourist attraction is managed well or not, which originates from tourists' perceptions. Thus, in the future, this study can be used as a reference in improving and developing tourist destination strategies.
Pelatihan dan Penyuluhan Upaya Peningkatan Penjualan Produk UMKM Menggunakan Tiktok Ads Erislan
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.2009

Abstract

In today's digital world, social media platforms have become the hub of activity for millions of users worldwide, sharing photos, videos, interacting with friends, and even shopping online through e-commerce which is now integrated with social media. The use of social media has grown and evolved over the past two decades. With the COVID-19 pandemic, individuals have had to engage in activities remotely using the internet, leading to a significant increase in social media consumption. The positive impact of social media includes easy long-distance communication, real-time information access, and much more. Moreover, social media seems to be a space for interaction for all internet users. The latest phenomenon is TikTok Shop. TikTok, originally a social media platform, has evolved into an e-commerce platform that allows users to directly purchase products through the app, introducing a new category known as social commerce. TikTok's emergence has shaken the online world with its concept of live video sharing, quickly becoming very popular, especially among the younger generation. TikTok's success in becoming a social commerce platform is one of the biggest success stories in the history of social media. Through TikTok Shop, brands, merchants, and users can interact and showcase products through short videos on this platform, offering a more personal and interactive shopping experience. Even more, e-commerce merging with social media has prompted the government to revise Minister of Trade Regulation No. 50 of 2020 concerning Licensing of Business, Advertising, Development, and Supervision of Business Actors in Electronic Trading (PPMSE). This revision is believed to provide a form of protection for SMEs.
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