Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Management, Economic and Accounting
Muhammad Syahrin Asman
Universitas Pembangunan Panca Budi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Café Atmosphere, And Quality Service To Increase Customer Loyalty Mediate By Satisfaction Muhammad Syahrin Asman; Elfitra Desy Surya; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.100

Abstract

This study aims to explore the influence of café atmosphere and service quality to increase customer loyalty mediated by satisfaction. This research was conducted by quantitative methods with an associative approach. Data analysis was used in this study using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS software version 3 and primary data from 199 respondents who are consumers of Goodfella Cafe. The results showed that the café atmosphere and service quality, have a positive and significant influence on increasing customer loyalty, with customer satisfaction as a mediator. These findings are important for Goodfella Cafe management and other café business owners to improve customer loyalty, and customer experience and strengthen their position in the market. By improving and improving the café atmosphere and service quality, it is hoped that Goodfella Cafe can attract more new customers and retain old customers, thereby increasing sales turnover.
Co-Authors , Elfitra Desy Surya Mesra B