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All Journal Indonesian Journal of Innovation Multidisipliner Research Indonesian Journal of Innovation Multidisipliner Research
Leny Muniroh
Program Studi Manajemen, Universitas Ibn Khaldun Bogor
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Produk Dan Kemasan Terhadap Keputusan Pembelian Muchamad Azis Alfayed Azis; Leny Muniroh; M. Imam Sundarta
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 1 (2024)
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i1.67

Abstract

This research discusses how product quality and packaging influence purchasing decisions. This research aims to determine the influence of product quality and packaging on purchasing decisions at the Maharaja Super Cake shop, East Jakarta. The data collection technique used a questionnaire method with 100 respondents who were customers of the Maharaja Super Cake shop. The analysis carried out was validity, reliability, classical assumptions, multiple linear regression, correlation test, determination test, t-test and F-test using the SPSS 25 test tool. The results of this research show that product quality has a positive and significant effect on purchasing decisions, packaging has an effect positive and significant on purchasing decisions, product quality and packaging has a positive and significant effect on purchasing decisions.
Pengaruh Variasi Produk Dan Kemasan Terhadap Keputusan Pembelian Jilan Nabila Hajarakhuwailid; Hartanti Nugrahaningsih; Leny Muniroh
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 3 (2024)
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i3.84

Abstract

Competition in the bakery world is getting tighter day by day, not only from big players but also from small players in the home bakery industry who are also enlivening the bakery business world. There are many ways that must be done to win the competition or to survive. The aim of this research is to find out whether product and packaging variations are factors that can influence purchasing decisions or not. After conducting research, using the Structural Equation Model (SEM) method using the SmartPLS 4 application. The results of this research are that product and packaging variations have a simultaneous effect on purchasing decision variables, then the coefficient of the relationship between product variations and purchasing decisions shows a significant influence, and the coefficient of the relationship between packaging and purchasing decisions shows that packaging has a positive and significant effect
Pengaruh Kualitas Produk Dan Kemasan Terhadap Keputusan Pembelian Muchamad Azis Alfayed Azis; Leny Muniroh; M. Imam Sundarta
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 1 (2024)
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i1.67

Abstract

This research discusses how product quality and packaging influence purchasing decisions. This research aims to determine the influence of product quality and packaging on purchasing decisions at the Maharaja Super Cake shop, East Jakarta. The data collection technique used a questionnaire method with 100 respondents who were customers of the Maharaja Super Cake shop. The analysis carried out was validity, reliability, classical assumptions, multiple linear regression, correlation test, determination test, t-test and F-test using the SPSS 25 test tool. The results of this research show that product quality has a positive and significant effect on purchasing decisions, packaging has an effect positive and significant on purchasing decisions, product quality and packaging has a positive and significant effect on purchasing decisions.
Pengaruh Variasi Produk Dan Kemasan Terhadap Keputusan Pembelian Jilan Nabila Hajarakhuwailid; Hartanti Nugrahaningsih; Leny Muniroh
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 3 (2024)
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i3.84

Abstract

Competition in the bakery world is getting tighter day by day, not only from big players but also from small players in the home bakery industry who are also enlivening the bakery business world. There are many ways that must be done to win the competition or to survive. The aim of this research is to find out whether product and packaging variations are factors that can influence purchasing decisions or not. After conducting research, using the Structural Equation Model (SEM) method using the SmartPLS 4 application. The results of this research are that product and packaging variations have a simultaneous effect on purchasing decision variables, then the coefficient of the relationship between product variations and purchasing decisions shows a significant influence, and the coefficient of the relationship between packaging and purchasing decisions shows that packaging has a positive and significant effect
Co-Authors Hartanti Nugrahaningsih Jilan Nabila Hajarakhuwailid M. Imam Sundarta Muchamad Azis Alfayed Azis