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All Journal IQTISHODUNA Ekonomi Bisnis Jurnal Pengabdian Masyarakat Asia Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Ruly Wiliandri
Fakultas Ekonomi Universiats Negeri Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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ANALISIS INDIKASI FREE-RIDING PADA REAKSI PASAR SUATU SAHAM DALAM HUBUNGANNYA DENGAN PENGUMUMAN LAPORAN KEUANGAN PERUSAHAAN LAIN (EVENT STUDY PADA INDEKS LQ45) Wijijayanti, Trisetia; Wiliandri, Ruly
IQTISHODUNA IQTISHODUNA (VOL 11, NO: 1.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v1i1.3701

Abstract

This research was purposed to examine whether there was free-riding on market reaction of a sharein correlation with the announcement of other companies’ financial report. The sample of this research wereindex LQ45 emiten who announced audited financial report in 2011 period of February–July 2012. By applyingpurposive sampling method, it was obtained 30 companies to be the objects of this research. Data used in thisresearch were LQ45 emiten who announced financial report period February–July 2012, financial data weretaken from Indonesian Capital Market Directory, and other supporting data resources. The analytical toolused in this research was t test. From the result of data analysis and discussion, it could be concluded thatthere was free-riding indication on market reaction of a share in correlation with the announcement of othercompanies’ financial report (event study on Index LQ45). It could be proven by number of t calculation (-1,599) t table (-1,316).
A Conceptual Approach to Identify Factors Affecting the Digital Transformation of Micro, Small and Medium-sized Enterprises (MSMEs) during Covid-19 Pandemic in Indonesia Ruly - Wiliandri
Ekonomi Bisnis Ekonomi Bisnis, Volume 25, No.2, Oktober 2020
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v25i2p66-85

Abstract

This article aims to identify both internal and external factors that influence the Digital Transformation (DT) process of Micro, Small, and Medium-sized Enterprises (MSMEs) during the  COVID-19 pandemic. The Covid-19 pandemic, which hits all countries including Indonesia, forces business entities, including MSMEs, to digitally transform their business process. The government’s policies on physical distancing and Large-Scale Social Restriction in several regions greatly impacts MSMEs’ activities i.e. decreasing demands or sales up to 60%. The government’s support for improving the telecommunications infrastructure and a digital ecosystem plays an essential role in accelerating DT. Besides, the government’s initiative to establish business centers can also promote DT of the MSMEs. Moreover, this article describes the challenges faced by MSMEs in carrying out DT during the pandemic. This article applied a conceptual approach to explore the influential factors, both internal and external factors of DT process for MSMEs. Besides, this article will explain DT of MSMEs based on capability and the ecosystem perspectives. As this article suggests, considering those factors will broaden our understanding of MSMEs’ efforts to digitalise their business. The digital transformation model via business centers establishment can encourage MSMEs to go digital.
Perspective of the Development of Ethno-Economics and Ethno-Management towards Sustainable Development in Rural and Urban Areas Wiliandri, Ruly; Ardianwiliandri, Raditya
Ekonomi Bisnis Vol 29, No 2 (2024): EKONOMI BISNIS JULY 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i2p13-23

Abstract

This paper explores the influence of socio-demographic and socio-economic factors on traditional economic systems, focusing on rural and urban areas in Indonesia. It highlights how cultural traditions like familism shape economic practices, particularly in agricultural communities. The study employs qualitative methods, including interviews with key informants, to examine economic behavior in Senduro village (rural) and Cemorokandang subdistrict (urban). Findings reveal that extended families and lower education levels in rural areas contribute to the persistence of traditional economies, while urban areas with higher education and more stable incomes lean towards modern economic practices. Future research could explore additional factors, such as psychosocial or environmental influences, to provide a more comprehensive understanding of this dynamic relationship.
Enhancing MSME Capacity Through Product Innovation for Sustainable Community Empowerment Fitri, Raisa; Nora, Elfia; Wiliandri, Ruly; Lia, Della Ayu Zonna; Sopiah; Ayu, Anastasia; Priandini, Donna Alexandra
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2731

Abstract

Purpose: This study addresses challenges faced by Bianana MSME in Malang, Indonesia, including stagnant product innovation and inefficient manual packaging, which hinder competitiveness. It aims to enhance MSME capacity through technological adoption and flavor innovation to support sustainable local economic development. Method: A community service approach was employed, involving problem identification, training, and evaluation. Data were collected via observation, interviews, and direct assessment, focusing on implementing continuous sealer technology and developing new flavor variants. Practical Applications: The use of continuous sealer machines improved packaging efficiency, extended shelf life from 2 to 4–5 weeks, reduced product damage to below 3%, and increased daily production by 35%. Product innovation training enabled the creation of market-responsive flavors, enhancing competitiveness and market reach. Conclusion: The integration of technology and innovation significantly improved product quality and business performance, demonstrating an effective model for sustainable MSME development and community empowerment.
Pendampingan Terintegrasi Legalitas dan Akses Pembiayaan dalam Meningkatkan Kapasitas UMKM Pangan Jamur Kuping Berkelanjutan Bachtiar Wijaya; Diana Dwi Kusumasari; Titisari Ambarwati; Sudarmiatin Sudarmiatin; Ruly Wiliandri
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1709

Abstract

This community service activity aims to increase the business capacity of the wood ear mushroom food MSME through integrated mentoring on business legality and access to financing. The subject of the activity was the Brother Farm MSME in Kediri Regency, which initially ran its business informally without adequate legality and had limited access to formal financing. The method used was a participatory approach with activity stages including: initial observation and problem identification, mentoring in creating a Business Identification Number (NIB), mentoring in understanding halal certification, mentoring in processing Fresh Food of Plant Origin (PSAT) permits, and education on access to financing through the People's Business Credit (KUR) scheme. Data collection techniques were carried out through observation, interviews and documentation, while data analysis used a qualitative descriptive approach by comparing conditions before and after mentoring. The results of the activity showed that the MSME successfully obtained business legality in the form of a Business Identification Number and Fresh Food of Plant Origin permits and experienced an increase in understanding regarding halal product guarantees and access to formal financing. This integrated mentoring had a positive impact on increasing consumer confidence, expanding market opportunities, and business readiness in accessing capital. Thus, this activity is able to encourage business transformation towards a more formal, structured and sustainable condition (SDG 8 and SDG 12) thereby contributing to increasing the competitiveness of food MSMEs.
Pendampingan UMKM “Ali Serba Alat” dalam Penguatan Digitalisasi Usaha melalui Branding dan Pemasaran Online Citra Dwi Marlia R; Nasihiyah Purwaning Wulan; Ayu Sukma Arsy Diana; Sudarmiatin Sudarmiatin; Ruly Wiliandri
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1710

Abstract

This community service program aims to increase the digitalization capacity of the "Ali Serba Alat" MSME by strengthening Branding and Online marketing aspects. The main problems faced by partners include weak brand identity, limited use of digital media, and suboptimal Online platform-based marketing strategies. The activity implementation method uses a participatory approach with the stages of problem identification, program planning, training, mentoring, and evaluation. Activities carried out include creating a digital store presence in the form of a Google Map, logo and visual identity of the business, optimizing social media and marketplace accounts, compiling digital promotional content, and training in digital-based marketing strategies. The results of the activity show an increase in partners' understanding of the importance of Branding, improved skills in managing digital media, and increased business visibility on Online platforms. In addition, there was an increase in consumer interaction and sales potential after the implementation of the digital marketing strategy. This program is expected to become a model for sustainable mentoring in supporting the digital transformation of MSMEs to increase competitiveness in the digital economy era.
Pendampingan Berbasis Participatory Action Research pada UMKM Warung Sambal Cidero Kediri: Penguatan Sertifikasi Halal dan Strategi Price value untuk Meningkatkan Daya Saing Usaha Afni Tri Rahayu; Pendik Dwi Prasetyo; Ratna Della Ashari; Sudarmiatin Sudarmiatin; Ruly Wiliandri
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1736

Abstract

Micro, Small, and Medium Enterprises in the culinary sector face multiple competitive pressures encompassing product legality, consumer trust, and the effectiveness of value communication. This Community Service activity was conducted at Warung Sambal Cidero, a culinary MSME in Kediri City, from March 28, 2026, to April 25, 2026, using a Participatory Action Research approach with four cycles: planning, action, observation, and reflection. Two main interventions were implemented: strengthening halal certification through supply chain audits, developing a Halal Product Assurance System, and assisting with SIHALAL-BPJPH registration; and improving price value strategies through consumer perception-based rebranding, value-based pricing, and optimizing digital marketing. The reflective evaluation confirmed substantive changes in the business owner's understanding of halal as a strategic business instrument, improvements to the raw material recording system, and a shift in consumer perception from a price-oriented to a value-oriented one. This activity contributes to the theoretical integration of the PAR approach and strategic management and marketing frameworks in the context of Indonesian culinary MSMEs.
Co-Authors Afni Tri Rahayu Ayu Sukma Arsy Diana Ayu, Anastasia Bachtiar Wijaya Citra Dwi Marlia R Della Ayu Zonna Lia Diana Dwi Kusumasari Elfia Nora, Elfia Nasihiyah Purwaning Wulan Pendik Dwi Prasetyo Priandini, Donna Alexandra Raditya Ardianwiliandri, Raditya Raisa Fitri Ratna Della Ashari Sopiah, Sopiah Sudarmiatin Titisari Ambarwati Trisetia Wijijayanti