Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Management Practices, Humanities and Social Sciences
Dr. Zaeem Yasin
Lahore College for Women University, Lahore, Pakistan
Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Role of “Dirilis Ertugrul” in Creating Awareness and Understanding of Islam Among Pakistani Youth Dr. Zaeem Yasin; Naveed Iqbal; Hareema Tariq; Maha Fareed; Ilsa Islam
Journal of Management Practices, Humanities and Social Sciences Vol. 5 No. 1: JMPHSS 2021
Publisher : Journal of Management Practices, Humanities and Social Sciences

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Abstract

This study investigated the “Role of Dirilis Ertugrul in Creating Awareness and Understanding of Islam Among Pakistani Youth” through both qualitative and quantitative research methods, i.e., Focus Group and Survey Method. The researcher has applied the Play Theory of mass media to support the study. Youngsters of Lahore are selected as a population with the help of the purposive sampling technique. The Chi-square test is applied for hypothesis testing. Hypothesis “Dirilis Ertugrul reinforces Islamic ideologies and Islamic values or norms on the youth of Pakistan” is accepted. The study finding revealed that the majority of the youngsters agreed that Dirilis Ertugrul connects people more with Islam, its history, and culture. The series shows truly Islamic heroes, their history and, culture and also educates masses regarding Islam. Dirilis Ertugrul engaged Muslims, especially youth, into being passionate about their Muslim faith and identity. The study also identifies that Dirilis Ertugrul raised awareness and understanding of Islam in Pakistani youth. They are now more aware of Islam, its teachings, its history, its culture, and its ethics. They are proud of their religion and religious heroes. The majority of the youngsters agreed that this type of drama series should be produced by the Muslim world not only to show their true religion to the world but also to educate their people. Media has always played a crucial role in shaping our society. Nowadays, dramas influence so many people’s behavior. It can influence, manipulate, persuade and pressurize society and even control people negatively or positively, mentally, physically, or emotionally. In Pakistan, most of the Drama narratives revolve around family drama, extramarital affairs, love triangle, second marriage, domestic violence, and so on. But one drama series which storm around the country and broke all records of viewership in Pakistan is the Turkish historical drama series Dirilis Ertugrul.
Antecedents of Rape Cases Exposure Over Social Media: A Comparative Study of Urban and Rural Areas of Lahore District Dr. Aemen Khalid; Sidra Charles; Dr. Zaeem Yasin; Maham Tallat
Journal of Management Practices, Humanities and Social Sciences Vol. 5 No. 5: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-5.5.2

Abstract

The goal of this study is to determine the effects of rape case's exposure over social media. The researcher has observed the changes among users who are going through the exposure of rape cases in this research. The present study is based on the quantitative approach in which the researcher has selected the survey method as a tool to explore and investigate the consequences of rape cases exposure among users. The data was collected through a questionnaire. The questionnaires were distributed in five different tehsils of Lahore (Lahore Cantt, Raiwind, and Lahore City, Shalimar, and Model town) including both urban and rural areas using conveniencesampling technique. The data were analyzed through SPSS using regression and chi-square techniques. One hundred participants from each tehsil were assigned to complete several surveys regarding rape cases exposure. This research focused on the selected effects of rape case exposure like anxiety, phobia, fear, depression, frustration, and mental illness problems. Results indicate that any person who has more exposure to rape cases has more effect on the user’s mental state. Upon mining such data on Facebook, Instagram, and Twitter, some privacies and securities to control the negative exposure over social media and the government should develop a strict law and order situations and check the calculations highlighted in the thesis that the subject matter has become serious. The researcher will suggest that the punishments from an Islamic point of view are the perfect solution to the problem of raping young girls and children.
Impact of Mobile Application Compatibility, Online Shopping and Payment on the User Satisfaction in Pakistan Context: Mediating role of Social Networking Site Adoption Sajida Awais; Dr. Zaeem Yasin; Fatima Raza
Journal of Management Practices, Humanities and Social Sciences Vol. 6 No. 1: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-6.1.4

Abstract

This study aims to examine the adoption of mobile commerce in Pakistan by specifically considering the impact of mobile application compatibility, online shopping and online payment on its user satisfaction. This study is also an informative source to critically examine the mediating role of social media networking site adoption within these variables' relationship by covering the previous studies' gaps. To fulfill this aim, an online survey-based quantitative research design approach was used with a sample size of 427 (M = 237, F = 190) and a simple random sampling strategy was adopted. The sample consisted of people who actively used social media sites and mobile apps for online shopping. After collecting their reliable outcomes, the SPSS and smart PLS software utilized in analysis the reliable outcomes of which depicted that there is a significant impact of mobile application compatibility, online shopping and online payment on the user satisfaction for adopting mobile commerce under the mediating role of Social Networking Sites (SNS) adoption in Pakistan context. The study at hand is an authentic and reliable source of information because of its managerial and theoretical implications in the field of m-commerce. In addition to this, there is also an opportunity in front of upcoming scholars to cover its methodological and contextual gap in their future studies.
Co-Authors Dr. Aemen Khalid Fatima Raza Hareema Tariq Ilsa Islam Maha Fareed Maham Tallat Naveed Iqbal Sajida Awais Sidra Charles