Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Management Practices, Humanities and Social Sciences
Ammar Hussain
Karakoram International University, Gilgit, Pakistan
Arts Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Counterfeit Intentions of Pakistani Consumers: Effect of Personal and Social Orientation on Counterfeit Purchasing Intentions Ammar Hussain
Journal of Management Practices, Humanities and Social Sciences Vol. 7 No. 1: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-7.1.5

Abstract

The issues related to counterfeiting and counterfeit purchase intentions have remained a key concern for researchers as well as practitioners in the marketing field. This study aims to assess the purchase intentions of individuals towards counterfeit products by explaining the relationship between the factors: ethical perception, integrity, status consumption, and fashion consciousness. A sample of 334 individuals was surveyed by using a simple random sampling technique, and the data was analyzed using SPSS. The results of the study show that consumers don't consider it unethical to purchase counterfeit products, as most of the respondents have knowingly purchased these products. The status associated with counterfeit products is found to be an important factor. The consumption of counterfeit products is still a new area of research in developing economies. The majority of the previous research has been conducted in developed economies. This study will provide insight into the underlying factors that motivate individuals toward counterfeit intentions
Exploring the Factors Affecting the Online and Offline Impulse Buying Behaviour of the Millennium Generation Ammar Hussain; Raza Saleem Khan; Naeem Ahmed Tahir
Journal of Management Practices, Humanities and Social Sciences Vol. 7 No. 2: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-7.2.2

Abstract

The study aims to explore various elements that affect the impulse buying behaviour of the millennial generation during online and offline purchasing. In this study, data was collected through semi-structured interviews with nine respondents and analyzed through thematic analysis. Results indicate that during offline purchasing attractive product display increases the likelihood of impulse buying, and crowd affects impulse buying both negatively and positively. Physical assessment of the product appeared as the main reason for doing the offline shopping. While on the other hand in a virtual environment, ease of transition increases the likelihood of impulse purchases. The results further disclose that individuals are engaged in buying impulsively without thinking about their economic condition and they do extra purchases when their mood is not good and when they are with friends
Co-Authors Naeem Ahmed Tahir Raza Saleem Khan