Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal Informatic, Education and Management (JIEM) BTJ : Business and Technology Journal
Lucky Adhitya
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Efektifitas Instagram Sebagai Strategi Promosi Online RJ Holiday Januar Rezky; Lucky Adhitya
BTJ : Business and Technology Journal Vol 2, No 2 (2024)
Publisher : BTJ : Business and Technology Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Instagram is a digital platform that is popular with all groups, whether for personal or business needs. Currently, the features offered by Instagram are various, starting from offering photo, video and even live broadcast features. Instagram itself also has a significant impact on people's lives, especially improving people's economic levels. Many business people use Instagram, one of which is the RJ Holiday Travel Business. RJ Holiday's use of Instagram itself is very good, but the content presented is still less creative than other Instagrams, so the content presented on RJ Holiday's Instagram is still not optimal. The method used in implementing this work program is that it uses a lot of analysis and observation methods regarding what types of content are suitable for publication and the results of the analysis and observations implemented are produced in the form of short videos which are displayed on RJ Holiday's own Instagram. The results of implementing independent content creation are expected to be able to open up new avenues for RJ Holiday in creating higher quality content and being able to understand what trends are happening in society so as to be able to attract audiences on RJ Holiday's Instagram and attract audience interest in using RJ's services. Holiday at a later date. Keywords:  travel agency,  Instagram, Trend,  Holiday, Personal and bussiness
XOG 3 EVENT PROMOTION MEDIA DESIGN IN BUKITTINGGI CITY Wendo Afriyoma Pratama; Lucky Adhitya
Journal Informatic, Education and Management (JIEM) Vol 8 No 1 (2026): FEBRUARY
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i1.310

Abstract

The design of promotional media for the XOG 3 event was developed to build a strong brand image and strengthen solidarity among Yamaha Xmax user communities across Indonesia. The organization of XOG 3 also serves as a strategic platform to promote the City of Bukittinggi as the official host, while shaping public perceptions, emotions, associations, and expectations among Yamaha Xmax users nationwide. Using the SWOT analysis method, a relevant and strategic image concept was formulated for the promotional media design of the XOG 3 event in Bukittinggi. The event was branded with the title “Badunsanak Salamonyo,” a phrase that resonates strongly with local cultural identity and is expected to create immediate recognition of Bukittinggi among the target audience. The primary objective of designing the promotional media for XOG 3 is to establish a distinctive identity closely connected to Bukittinggi. This identity is intended to foster pride among local residents, stimulate economic growth, and differentiate Bukittinggi from other cities. Furthermore, the promotional media design for XOG 3 functions not only as event branding but also as a tourism promotion tool for Bukittinggi. By highlighting its natural landscapes, historical heritage, culinary richness, and cultural uniqueness, the event is expected to increase tourism visits and strengthen the city’s position as a leading tourism destination, ultimately contributing to the improvement of the local economy.
Co-Authors Januar Rezky Wendo Afriyoma Pratama