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All Journal Jurnal Kajian Hukum Dan Kebijakan Publik Journal of Business Economics and Management
Muni Ayu Lestari
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Store Atmosphere , Harga Dan Kelengkapan Produk Terhadap Keputusan Pembelian Pelanggan Pada Budiman Swalayan Kota Padang (Studi Kasus Mahasiswa Feb Universitas Dharma Andalas) Muni Ayu Lestari; Heru Aulia Azman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This re$se$arch analyze$s the$ influe$nce$ of store$ atmosphe$re$, price$ and product comple$te$ne$ss on custome$r purchasing de$cisions at Budiman supe$rmarke$ts in Padang City (case$ study of FE$B stude$nts at Dharma Andalas Unive$rsity) using quantitative$ me$thods. This re$se$arch aims to de$te$rmine$ the$ influe$nce$ of store$ atmosphe$re$, price$ and product comple$te$ne$ss on custome$r purchasing de$cisions at Budiman Supe$rmarke$ts in Padang City. This re$se$arch use$s data colle$ction te$chnique$s in the$ form of que$stionnaire$s with a quantitative$ approach, whe$re$ data is colle$cte$d from 123 re$sponde$nts who are$ FE$B stude$nts at Dharma Andalas Unive$rsity. The$ population of this re$se$arch was 1,062 FE$B stude$nts at Dharma Andalas Unive$rsity. And sampling in this study use$d the$ rao soft size$ calculator software$ me$thod to calculate$ the$ numbe$r of sample$s, so the$ sample$ in this study was 123 FE$B stude$nts at Dharma Andalas Unive$rsity. Data colle$ction was carrie$d out through que$stionnaire$s distribute$d to 123 re$sponde$nts, which we$re$ the$n analyze$d using SPSS (Statistical Product and Se$rvice$ Solutions) software$ ve$rsion 21. The$ re$se$arch re$sults show that: store$ atmosphe$re$ has a positive$ and significant influe$nce$ on custome$r purchasing de$cisions at Budiman Swalayan Padang City, price$ has a positive$ and significant influe$nce$ on custome$r purchasing de$cisions at Budiman Swalayan Padang City, and product comple$te$ne$ss has a positive$ and significant influe$nce$ on custome$r purchasing de$cisions at Budiman Swalayan Padang City, store$ atmosphe$re$, price$ and product comple$te$ne$ss simultane$ously have$ a positive$ and significant influe$nce$ on custome$r purchasing de$cisions at Budiman Swalayan Padang City.
Perlindungan Hukum Terhadap Merek Terdaftar Industri UMKM di Sumatera Barat Nesia Hani Putri; Muni Ayu Lestari; Mona Lisa; Annisaa’ jawaad
Jurnal Kajian Hukum Dan Kebijakan Publik | E-ISSN : 3031-8882 Vol. 1 No. 2 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jf0xyq49

Abstract

How is legal protection for brands in West Sumatra? This research aims to find out the extent to which West Sumatra MSMEs receive legal protection for brands and the extent to which West Sumatra MSMEs have registered their brands. This research uses the method that will be used in this paper, namely a sociological or empirical juridical approach. Based on the results, many MSME brands in West Sumatra do not register their brands so they do not receive business legal protection for their brands
Co-Authors Annisaa’ Jawaad Heru Aulia Azman Mona Lisa Nesia Hani Putri