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All Journal Jurnal Kajian Hukum Dan Kebijakan Publik Journal of Business Economics and Management
Yevyna Zolana
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Konsumen Pada Fashion Thrifting Dengan Minat Beli Sebagai Variabel Intervening (Studi Kasus Generasi Z) Yevyna Zolana; Yessi Elsandra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study analyzes the influence of lifestyle on consumer purchasing decisions in fashion thrifting, with purchase intention as an intervening variable using a quantitative method. The research aims to determine the effect of lifestyle on consumer purchasing decisions in fashion thrifting, with purchase intention as an intervening variable. This study employs a survey method with a quantitative approach, where data was collected from 96 respondents who are thrifting consumers. The population in this study consists of all consumers who purchase fashion thrifting in Padang City, with an unknown exact number, and the research sample was selected using purposive sampling. Data collection was conducted through questionnaires distributed to all respondents, which were then analyzed using SEM-PLS (Structural Equation Modeling – Least Square). The results show that lifestyle has a direct and significant effect on purchasing decisions, although this effect becomes stronger when mediated by purchase intention. The intervening variable test indicates that purchase intention strengthens the relationship between lifestyle and purchasing decisions. Thus, purchase intention serves as a significant intervening variable in this study.
Perlindungan Hukum Terhadap Pelaku Usaha UMKM Ardi Abdillah Rahman; Syaiful Islamiyah; Ziqra Ahmad Fauzi; Yevyna Zolana
Jurnal Kajian Hukum Dan Kebijakan Publik | E-ISSN : 3031-8882 Vol. 1 No. 2 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/mj2ebf28

Abstract

Micro, small and medium enterprises play an important role in the Indonesian economy, but often experience challenges such as legal protection, access to capital, limited management capabilities and limited market access. The aim of this research is to determine the effect of legal protection received by micro, small and medium enterprises, which really needs attention because micro, small and medium enterprises can encourage Indonesia's economic growth. Some forms of legal protection that can be provided include: Protection of intellectual property rights, such as brands, patents and copyrights, to protect the innovation and creativity of MSME players. Protection against unfair business competition, such as monopoly and monopsony practices, to ensure a fair business climate. Protection of access to capital, such as ease of obtaining credit and capital assistance, to support business growth and development. Protection of market access, such as ease of participating in tenders and government procurement programs for goods/services, to expand business opportunities. Employment protection, such as occupational safety and health guarantees, to ensure employee welfare.
Co-Authors Ardi Abdillah Rahman Syaiful Islamiyah Yesi Elsandra Ziqra Ahmad Fauzi